Marketinške aktivnosti ruralnoga turizma Ličko-senjske županije

Holjevac, Ana Marija

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master's thesis

Marketinške aktivnosti ruralnoga turizma Ličko-senjske županije

Opatija: University of Rijeka, Faculty of Tourism and Hospitality Management, 2020. urn:nbn:hr:191:343798

Holjevac, Ana Marija

University of Rijeka
Faculty of Tourism and Hospitality Management

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APA 6th Edition

Holjevac, A. M. (2020). Marketinške aktivnosti ruralnoga turizma Ličko-senjske županije (Master's thesis). Opatija: University of Rijeka, Faculty of Tourism and Hospitality Management. Retrieved from https://urn.nsk.hr/urn:nbn:hr:191:343798

MLA 8th Edition

Holjevac, Ana Marija. "Marketinške aktivnosti ruralnoga turizma Ličko-senjske županije." Master's thesis, University of Rijeka, Faculty of Tourism and Hospitality Management, 2020. https://urn.nsk.hr/urn:nbn:hr:191:343798

Chicago 17th Edition

Harvard

Holjevac, A. M. (2020). 'Marketinške aktivnosti ruralnoga turizma Ličko-senjske županije', Master's thesis, University of Rijeka, Faculty of Tourism and Hospitality Management, accessed 16 April 2024, https://urn.nsk.hr/urn:nbn:hr:191:343798

Vancouver

Holjevac AM. Marketinške aktivnosti ruralnoga turizma Ličko-senjske županije [Master's thesis]. Opatija: University of Rijeka, Faculty of Tourism and Hospitality Management; 2020 [cited 2024 April 16] Available at: https://urn.nsk.hr/urn:nbn:hr:191:343798

IEEE

A. M. Holjevac, "Marketinške aktivnosti ruralnoga turizma Ličko-senjske županije", Master's thesis, University of Rijeka, Faculty of Tourism and Hospitality Management, Opatija, 2020. Available at: https://urn.nsk.hr/urn:nbn:hr:191:343798

Cite this item: https://urn.nsk.hr/urn:nbn:hr:191:343798

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Title	Marketinške aktivnosti ruralnoga turizma Ličko-senjske županije
Title (english)	Marketing activities of rural tourism in Lika-Senj county
Author	Ana Marija Holjevac
Mentor	Lorena Bašan (mentor)
Granter	University of Rijeka Faculty of Tourism and Hospitality Management Opatija
Defense date and country	2020-07-15, Croatia
Scientific / art field, discipline and subdiscipline	SOCIAL SCIENCES Economics
Abstract	Ruralni turizam ima veliku važnost za turističku potražnju. Uspješnom povezanošću svih pojedinih dionika u turizmu i odgovarajućim marketinškim aktivnostima, takav oblik turizma može inicirati dodatnu potražnju i dodatno osnažiti određena ruralna i seoska područja. Ruralni turizam u Ličko-senjskoj postoji već duži niz godina, no njegov razvoj je usporen i još uvijek nije u dovoljnoj mjeri turistima prezentirana odgovarajuća ruralna ponuda tog područja, koja bi pomoću odgovarajućih marketinških aktivnosti bila bolje prezentirana unutar i izvan granica Hrvatske. Stoga je svrha ovog rada prikazati stanje ruralne ponude Ličko-senjske županije te stavove turista i lokalnog stanovništva o njezinim marketinškim aktivnostima. Cilj istraživanja je bio istaknuti glavne nedostatke ruralne turističke ponude, te omogućiti njihovo poboljšanje, kako bi budući razvoj ruralnog turizma na tom području bio uspješniji. Prilikom izrade rada koristile su se brojne znanstveno istraživačke metode, poput kompilacije, deskripcije, komparacije, te metoda ispitivanja temeljena na strukturiranom anketnom upitniku kojim su se istražili stavovi ispitanika. Rezultati istraživanja ukazuju da je ruralni turizam najvažniji segment turističke ponude Ličko-senjske županije, ali i na činjenicu kako je ruralna ponuda nedovoljno razvijena te kako postoji i nedostatak slabe povezanosti marketinških dionika u turizmu.
Abstract (english)	Rural tourism is of great importance for tourist demand. With the successful connection of all individual stakeholders in the tourism and appropriate marketing activities, such a form of tourism can initiate additional demand and further strengthen certain rural areas. Rural tourism in Lika-Senj has existed for many years. Still, its development has slowed down. The rural offer of Lika-Senj County has is not sufficiently presented, and it has to be better presented inside and outside Croatia through proper marketing activities. The research aimed to highlight the main shortcomings of the rural tourist offer and enable their improvement so that the future development of rural tourism in the area would be more successful. Different scientific research methods were used to prepare the paper, such as compilation, description, comparison, and survey method based on the structural questionnaire that investigated the respondents' attitudes. The results of the research indicate that rural tourism is the most crucial segment of the tourist offer of Lika-Senj County, but also the fact that the rural offer is insufficiently developed and that there is a lack of weak connection of marketing stakeholders in tourism.
Keywords
Keywords (english)
Language	croatian
URN:NBN	urn:nbn:hr:191:343798
Study programme	Title: Management in tourism Study programme type: university Study level: graduate Academic / professional title: magistar/magistra ekonomije (magistar/magistra ekonomije)
Type of resource	Text
File origin	Born digital
Access conditions	Access restricted to students and staff of home institution
Terms of use
Repository	Repository of Faculty of Tourism and Hospitality Management
Created on	2021-02-11 11:01:59

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