E-marketing u poslovanju Hotela Esplanade u Zagrebu

Maljoku, Jana

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master's thesis

E-marketing u poslovanju Hotela Esplanade u Zagrebu

Opatija: University of Rijeka, Faculty of Tourism and Hospitality Management, 2020. urn:nbn:hr:191:272106

Maljoku, Jana

University of Rijeka
Faculty of Tourism and Hospitality Management

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APA 6th Edition

Maljoku, J. (2020). E-marketing u poslovanju Hotela Esplanade u Zagrebu (Master's thesis). Opatija: University of Rijeka, Faculty of Tourism and Hospitality Management. Retrieved from https://urn.nsk.hr/urn:nbn:hr:191:272106

MLA 8th Edition

Maljoku, Jana. "E-marketing u poslovanju Hotela Esplanade u Zagrebu." Master's thesis, University of Rijeka, Faculty of Tourism and Hospitality Management, 2020. https://urn.nsk.hr/urn:nbn:hr:191:272106

Chicago 17th Edition

Maljoku, Jana. "E-marketing u poslovanju Hotela Esplanade u Zagrebu." Master's thesis, University of Rijeka, Faculty of Tourism and Hospitality Management, 2020. https://urn.nsk.hr/urn:nbn:hr:191:272106

Harvard

Maljoku, J. (2020). 'E-marketing u poslovanju Hotela Esplanade u Zagrebu', Master's thesis, University of Rijeka, Faculty of Tourism and Hospitality Management, accessed 19 April 2024, https://urn.nsk.hr/urn:nbn:hr:191:272106

Vancouver

Maljoku J. E-marketing u poslovanju Hotela Esplanade u Zagrebu [Master's thesis]. Opatija: University of Rijeka, Faculty of Tourism and Hospitality Management; 2020 [cited 2024 April 19] Available at: https://urn.nsk.hr/urn:nbn:hr:191:272106

IEEE

J. Maljoku, "E-marketing u poslovanju Hotela Esplanade u Zagrebu", Master's thesis, University of Rijeka, Faculty of Tourism and Hospitality Management, Opatija, 2020. Available at: https://urn.nsk.hr/urn:nbn:hr:191:272106

Cite this item: https://urn.nsk.hr/urn:nbn:hr:191:272106

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Metadata

Title	E-marketing u poslovanju Hotela Esplanade u Zagrebu
Title (english)	E-marketing in business of the hotel Esplanade in Zagreb
Author	Jana Maljoku
Mentor	Ljubica Pilepić Stifanich (mentor)
Granter	University of Rijeka Faculty of Tourism and Hospitality Management Opatija
Defense date and country	2020-07-06, Croatia
Scientific / art field, discipline and subdiscipline	SOCIAL SCIENCES Economics
Abstract	Svrha ovog diplomskog rada je ukazati na važnost korištenja alata digitalnog marketinga u poslovanju hotela kroz teorijski i empirijski dio. U teorijskom dijelu diplomskog rada elektronski se marketing predstavlja kao poslovna koncepcija te se detaljno opisuju razni tipovi e-marketinga, načela e-marketinga te prednosti i nedostaci istog. U teorijskom se dijelu također prezentiraju razne marketinške aktivnosti s ciljem postizanja u uspjeha u poslovanju čija je uspješnost mjerljiva alatima poput Google Analyticsa. U empirijskom se dijelu rada analizira korištenje e-marketinga Hotela Esplanade u Zagrebu na način da se po predlošku pet faza marketinških aktivnosti segmentiranih u nekoliko kategorija analiziraju prednosti i nedostaci korištenja digitalnih alata. Naglasak istraživanja je na važnosti samog sadržaja (contenta) koji se plasira na tržište kako bi se podigla svijest o usluzi koju Hotel Esplanade pruža. Također, na temelju rezultata istraživanja dani su prijedlozi za poboljšanje e-marketinga Hotela Esplanade u Zagrebu.
Keywords
Language	croatian
URN:NBN	urn:nbn:hr:191:272106
Study programme	Title: Hospitality Management Study programme type: university Study level: graduate Academic / professional title: magistar/magistra ekonomije (magistar/magistra ekonomije)
Type of resource	Text
File origin	Born digital
Access conditions	Access restricted to students and staff of home institution
Terms of use
Repository	Repository of Faculty of Tourism and Hospitality Management
Created on	2021-02-11 13:04:28

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