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master's thesis
Strateško upravljanje ruralnim turizmom Brodsko-posavske županije
Opatija: University of Rijeka, Faculty of Tourism and Hospitality Management, 2020. urn:nbn:hr:191:965180
Kunac, Izabela
University of Rijeka
Faculty of Tourism and Hospitality Management

Cite this document

Kunac, I. (2020). Strateško upravljanje ruralnim turizmom Brodsko-posavske županije (Master's thesis). Opatija: University of Rijeka, Faculty of Tourism and Hospitality Management. Retrieved from https://urn.nsk.hr/urn:nbn:hr:191:965180

Kunac, Izabela. "Strateško upravljanje ruralnim turizmom Brodsko-posavske županije." Master's thesis, University of Rijeka, Faculty of Tourism and Hospitality Management, 2020. https://urn.nsk.hr/urn:nbn:hr:191:965180

Kunac, Izabela. "Strateško upravljanje ruralnim turizmom Brodsko-posavske županije." Master's thesis, University of Rijeka, Faculty of Tourism and Hospitality Management, 2020. https://urn.nsk.hr/urn:nbn:hr:191:965180

Kunac, I. (2020). 'Strateško upravljanje ruralnim turizmom Brodsko-posavske županije', Master's thesis, University of Rijeka, Faculty of Tourism and Hospitality Management, accessed 25 April 2024, https://urn.nsk.hr/urn:nbn:hr:191:965180

Kunac I. Strateško upravljanje ruralnim turizmom Brodsko-posavske županije [Master's thesis]. Opatija: University of Rijeka, Faculty of Tourism and Hospitality Management; 2020 [cited 2024 April 25] Available at: https://urn.nsk.hr/urn:nbn:hr:191:965180

I. Kunac, "Strateško upravljanje ruralnim turizmom Brodsko-posavske županije", Master's thesis, University of Rijeka, Faculty of Tourism and Hospitality Management, Opatija, 2020. Available at: https://urn.nsk.hr/urn:nbn:hr:191:965180

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Metadata
TitleStrateško upravljanje ruralnim turizmom Brodsko-posavske županije
Title (english)Rural tourism planned management in the Brod-Posavina county
AuthorIzabela Kunac
MentorDragan Magaš (mentor)
GranterUniversity of Rijeka
Faculty of Tourism and Hospitality Management
Opatija
Defense date and country2020-09-18, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Abstract
Cilj ovoga rada je upoznati čitatelje s pojmom strateškog upravljanja te pojmom ruralnog turizma. Pojmovi su objašnjeni na primjeru ruralnog prostora Brodsko-posavske županije. Strateško upravljanje je proces donošenja i provođenja strateških odluka koje turističku destinaciju trebaju dovesti iz sadašnjeg stanja u buduće stanje, odnosno iz postojećeg u položaj koji se želi postići. Kao takvo, predstavlja preduvjet za uspješno određivanje i postizanje važnih i dugoročnih poslovnih ciljeva. Pojam ruralnog turizma definiran je kao oblik turizma koji svojim aktivnostima, tj. podoblicima vraća čovjeka k prirodi. Oblici ruralnog turizma su cikloturizam, vjerski, lovni i ribolovni, ekoturizam, seoski turizam i drugi. Brodsko-posavska županija je županija koja se smjestila na području Slavonije na većinski ruralnom prostoru i kao takva ima veliki potencijal razvijati ruralni turizam. Županija se sastoji od 26 općina i 2 grada i na tome prostoru broji osam turističkih zajednica. Iako je ruralni turizam na području županije još u povojima, na području se u pozitivnom smjeru razvijaju ovi podoblici: cikloturizam, eko-etno turizam, eno-gastro turizam, sportski, izletnički, lovni i ribolovni te manifestacijski turizam. Navedeni oblici imaju veliki potencijal i odgovorna tijela bi trebala raditi na osmišljavanju strategija koje će se baviti ovim oblicima i samom sustavnom razvijanju ruralnog turizma. U sklopu rada provedeno je istraživanje čije ankete daju rezultate na temelju kojih se može doći do nekoliko zaključaka. Jedan od važnijih je i manjak pojma i problema ruralnog turizma u strategijskim dokumentima ili uopće postojanje bilo kakvog strategijskog dokumenta koji se bavi ruralnim turizmom. Također, država mora osigurati privatnicima poduzetnicima bolju potporu te mladima priliku za ostanak na selu jer rezultati ankete govore u prilog nezadovoljstvu mladih trenutnom klimom na selu. Dokle god se ne počne sustavno raditi na ovome problemu, ruralni će se turizam na ovome području razvijati sporo, a sve na štetu ljudi koji na području žive.
Abstract (english)
The goal of this paper is to explain terms strategic management and rural tourism. These terms are explained with the example of Brod-posavina county rural area. Strategic management is a process of enacting and implementing strategic decisions that are supposed to lead the touristic destination from it's current state to a future state, the one we are trying to achieve. It presents a precondition to successfully achieve important and long term business goals. The term rural tourism is defined as a form of tourism that uses it's activities, or subgroups to bring people back to nature. The types of rural tourism are bicycle touring, religious, hunting, ecotourism, agrotourism and others. Brod-posavina county is a county which sits at an area of Slavonia which is mainly rural and as such has a great potential for growth of rural tourism. The county has 26 municipalities and 2 cities and in that area counts 8 tourist boards. Although the rural tourism of its area is still lacking, it has a positive development of the following subgroups: bicycle touring, eco-ethno tourism, eno-gastro tourism, sport, hiking, hunting and manifestation tourism. The listed types have great potential and authorities should be working on developing strategies that would help progress these types and rural tourism as a whole. As a part of this paper a query was carried out - results of which could lead to multiple conclusions. One of the more important ones is lack of the term rural tourism in strategic documents or even the existence of any kind of strategic document that deals with problems of rural tourism of with rural tourism in genaral. As well as the need for the state to ensure private entrepreneurs have greater support and give young people a chance to stay in rural areas - as the results of the query are in favour of young people displeased with the current conditions in rural areas. As long as there is no systematic work on the issue, rural tourism will grow slowly in the area causing damage to people who live there.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:191:965180
Study programmeTitle: Management in tourism
Study programme type: university
Study level: graduate
Academic / professional title: magistar/magistra ekonomije (magistar/magistra ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
RepositoryRepository of Faculty of Tourism and Hospitality Management
Created on2021-02-12 11:06:01

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