Brendiranje u hotelijerstvu na primjeru Hotela Sheraton Zagreb

Miškić, Monika

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undergraduate thesis

Brendiranje u hotelijerstvu na primjeru Hotela Sheraton Zagreb

Opatija: University of Rijeka, Faculty of Tourism and Hospitality Management, 2020. urn:nbn:hr:191:748932

Miškić, Monika

University of Rijeka
Faculty of Tourism and Hospitality Management

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APA 6th Edition

Miškić, M. (2020). Brendiranje u hotelijerstvu na primjeru Hotela Sheraton Zagreb (Undergraduate thesis). Opatija: University of Rijeka, Faculty of Tourism and Hospitality Management. Retrieved from https://urn.nsk.hr/urn:nbn:hr:191:748932

MLA 8th Edition

Miškić, Monika. "Brendiranje u hotelijerstvu na primjeru Hotela Sheraton Zagreb." Undergraduate thesis, University of Rijeka, Faculty of Tourism and Hospitality Management, 2020. https://urn.nsk.hr/urn:nbn:hr:191:748932

Chicago 17th Edition

Miškić, Monika. "Brendiranje u hotelijerstvu na primjeru Hotela Sheraton Zagreb." Undergraduate thesis, University of Rijeka, Faculty of Tourism and Hospitality Management, 2020. https://urn.nsk.hr/urn:nbn:hr:191:748932

Harvard

Miškić, M. (2020). 'Brendiranje u hotelijerstvu na primjeru Hotela Sheraton Zagreb', Undergraduate thesis, University of Rijeka, Faculty of Tourism and Hospitality Management, accessed 19 April 2024, https://urn.nsk.hr/urn:nbn:hr:191:748932

Vancouver

Miškić M. Brendiranje u hotelijerstvu na primjeru Hotela Sheraton Zagreb [Undergraduate thesis]. Opatija: University of Rijeka, Faculty of Tourism and Hospitality Management; 2020 [cited 2024 April 19] Available at: https://urn.nsk.hr/urn:nbn:hr:191:748932

IEEE

M. Miškić, "Brendiranje u hotelijerstvu na primjeru Hotela Sheraton Zagreb", Undergraduate thesis, University of Rijeka, Faculty of Tourism and Hospitality Management, Opatija, 2020. Available at: https://urn.nsk.hr/urn:nbn:hr:191:748932

Cite this item: https://urn.nsk.hr/urn:nbn:hr:191:748932

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Metadata

Title	Brendiranje u hotelijerstvu na primjeru Hotela Sheraton Zagreb
Title (english)	Branding in the hotel industry- case of Sheraton Hotel Zagreb
Author	Monika Miškić
Mentor	Lidija Bagarić (mentor)
Granter	University of Rijeka Faculty of Tourism and Hospitality Management Opatija
Defense date and country	2020-07-14, Croatia
Scientific / art field, discipline and subdiscipline	SOCIAL SCIENCES Economics
Abstract	Danas je na tržištu prisutan veliki broj proizvoda sličnih obilježja, a brend je taj koji ih diferencira jedni od drugih. Moguće je brendirati sve za što postoji ponuda i potražnja. U hotelijerstvu poznato je brendiranje tvrtke. Jačanjem brenda hotelske kompanije pojavila se franšiza. Franšiza predstavlja ugovor kojim franšizor dopušta franšizantu da prodaje njegove proizvode ili usluge te da koristi njegov brend i logo. Brend hotelskog lanca Sheraton vrlo je jak na tržištu, a gotovo polovina Sheratonovih hotela nalazi se pod franšizom.
Keywords
Language	croatian
URN:NBN	urn:nbn:hr:191:748932
Study programme	Title: Business Economics in Tourism and Hospitality; moduls: Entrepreneurship in Tourism and Hospitality, Tourism Management, Hospitality Management, International Tourism and Hospitality Management, Event and Leisure Management; specializations in: Entrepreneurship in Tourism and Hospitality, Tourism Management, Hospitality Management, International Tourism and Hospitality Management,, Event and Leisure Management, OPATIJA Course: Hospitality Management Study programme type: university Study level: undergraduate Academic / professional title: sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resource	Text
File origin	Born digital
Access conditions	Access restricted to students and staff of home institution
Terms of use
Repository	Repository of Faculty of Tourism and Hospitality Management
Created on	2021-04-07 12:03:50

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