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undergraduate thesis
Najvažniji „Google Search Ranking Faktori“ u 2020. godini – implikacije na turizam
Opatija: University of Rijeka, Faculty of Tourism and Hospitality Management, 2020. urn:nbn:hr:191:193227
Šoban, Andreja
University of Rijeka
Faculty of Tourism and Hospitality Management

Cite this document

Šoban, A. (2020). Najvažniji „Google Search Ranking Faktori“ u 2020. godini – implikacije na turizam (Undergraduate thesis). Opatija: University of Rijeka, Faculty of Tourism and Hospitality Management. Retrieved from https://urn.nsk.hr/urn:nbn:hr:191:193227

Šoban, Andreja. "Najvažniji „Google Search Ranking Faktori“ u 2020. godini – implikacije na turizam." Undergraduate thesis, University of Rijeka, Faculty of Tourism and Hospitality Management, 2020. https://urn.nsk.hr/urn:nbn:hr:191:193227

Šoban, Andreja. "Najvažniji „Google Search Ranking Faktori“ u 2020. godini – implikacije na turizam." Undergraduate thesis, University of Rijeka, Faculty of Tourism and Hospitality Management, 2020. https://urn.nsk.hr/urn:nbn:hr:191:193227

Šoban, A. (2020). 'Najvažniji „Google Search Ranking Faktori“ u 2020. godini – implikacije na turizam', Undergraduate thesis, University of Rijeka, Faculty of Tourism and Hospitality Management, accessed 19 April 2024, https://urn.nsk.hr/urn:nbn:hr:191:193227

Šoban A. Najvažniji „Google Search Ranking Faktori“ u 2020. godini – implikacije na turizam [Undergraduate thesis]. Opatija: University of Rijeka, Faculty of Tourism and Hospitality Management; 2020 [cited 2024 April 19] Available at: https://urn.nsk.hr/urn:nbn:hr:191:193227

A. Šoban, "Najvažniji „Google Search Ranking Faktori“ u 2020. godini – implikacije na turizam", Undergraduate thesis, University of Rijeka, Faculty of Tourism and Hospitality Management, Opatija, 2020. Available at: https://urn.nsk.hr/urn:nbn:hr:191:193227

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Metadata
TitleNajvažniji „Google Search Ranking Faktori“ u 2020. godini – implikacije na turizam
Title (english)The most important "Google Search Ranking Factors" in the year 2020. - implications on tourism
AuthorAndreja Šoban
MentorMislav Šimunić (mentor)
GranterUniversity of Rijeka
Faculty of Tourism and Hospitality Management
Opatija
Defense date and country2020-09-21, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Abstract
U ovom završnome radu je obrađena tema utjecaja Google search ranking faktora na turističku industriju. Obrađuju se najvažniji faktori za SEO kao i postupci kojima se može poboljšati optimizacija web stranice u svrhu boljeg poslovanja. Obrađuju se same skupine Google search ranking faktora, utjecaj Google algoritama na web stranice kao i same implikacije koje tehnologija u današnje vrijeme ima na turizam. Ovaj završni rad pruža uvid što nedostaje današnjim web stranicama koje se žele poboljšati u turističkoj industriji te koje mjere moraju poduzeti kako bi to promijenili. Uz to se također daje pogled u stavove turista današnjice i njihova ponašanja prilikom korištenja Google pretraživača kao i loše optimiziranih web stranica, te se opisuju negativne posljedice koje mogu nastati kao uzrok toga, kao što su gubljenje klijenata, smanjena konverzijska stopa ili pak negativne recenzije od strane korisnika.
Abstract (english)
This final thesis describes the influence of Google search ranking factors on the tourism industry. Some of the topics that are described are the most important factors for SEO and processes with whom people can improve the optimization of their web page for the purpose of better business. It is also talked about the groups of Google search ranking factors, the influence of Google algorithms on web sites, as well as implications that technology of today's time has on tourism. This thesis provides insight into factors that today's web pages are missing, and what is necessary to do if they want to improve their business. There is an overview of tourist behavior and their ways of using Google with the badly optimized web pages, as well as a description of bad consequences which may arise, as in losing clients, reduced conversion rate, or negative reviews left by users.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:191:193227
Study programmeTitle: Business Administration in Tourism and Hospitality Management; moduls: Entrepreneurship in Tourism and Hospitality, Tourism Management, Hospitality Management, International Tourism and Hospitality Management, Event and Leisure Management; specializations in: Entrepreneurship in Tourism and Hospitality, Tourism Management, Hospitality Management, International Tourism and Hospitality Management, Event and Leisure Management, Entrepreneurship in Tourism and Hospitality; Tourism Management; Hospitality Management; International Tourism and Hospitality Management
Course: Tourism Management
Study programme type: university
Study level: undergraduate
Academic / professional title: sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
RepositoryRepository of Faculty of Tourism and Hospitality Management
Created on2021-04-07 12:52:16

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