Utjecaj dizajna web stranice na kvalitetu poslovne komunikacije

Slišković, Nada

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master's thesis

Utjecaj dizajna web stranice na kvalitetu poslovne komunikacije

Zagreb: University of Zagreb, Faculty of Graphic Arts, 2012. urn:nbn:hr:216:554711

Slišković, Nada

University of Zagreb
Faculty of Graphic Arts

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APA 6th Edition

Slišković, N. (2012). Utjecaj dizajna web stranice na kvalitetu poslovne komunikacije (Master's thesis). Zagreb: University of Zagreb, Faculty of Graphic Arts. Retrieved from https://urn.nsk.hr/urn:nbn:hr:216:554711

MLA 8th Edition

Slišković, Nada. "Utjecaj dizajna web stranice na kvalitetu poslovne komunikacije." Master's thesis, University of Zagreb, Faculty of Graphic Arts, 2012. https://urn.nsk.hr/urn:nbn:hr:216:554711

Chicago 17th Edition

Slišković, Nada. "Utjecaj dizajna web stranice na kvalitetu poslovne komunikacije." Master's thesis, University of Zagreb, Faculty of Graphic Arts, 2012. https://urn.nsk.hr/urn:nbn:hr:216:554711

Harvard

Slišković, N. (2012). 'Utjecaj dizajna web stranice na kvalitetu poslovne komunikacije', Master's thesis, University of Zagreb, Faculty of Graphic Arts, accessed 20 March 2025, https://urn.nsk.hr/urn:nbn:hr:216:554711

Vancouver

Slišković N. Utjecaj dizajna web stranice na kvalitetu poslovne komunikacije [Master's thesis]. Zagreb: University of Zagreb, Faculty of Graphic Arts; 2012 [cited 2025 March 20] Available at: https://urn.nsk.hr/urn:nbn:hr:216:554711

IEEE

N. Slišković, "Utjecaj dizajna web stranice na kvalitetu poslovne komunikacije", Master's thesis, University of Zagreb, Faculty of Graphic Arts, Zagreb, 2012. Available at: https://urn.nsk.hr/urn:nbn:hr:216:554711

Cite this item: https://urn.nsk.hr/urn:nbn:hr:216:554711

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Metadata

Title	Utjecaj dizajna web stranice na kvalitetu poslovne komunikacije
Author	Nada Slišković
Mentor	Mario Plenković (mentor)
Committee member	Ana Nemec (član povjerenstva)
Committee member	Mario Plenković (član povjerenstva)
Committee member	Damir Modrić (član povjerenstva)
Granter	University of Zagreb Faculty of Graphic Arts Zagreb
Defense date and country	2012-09-12, Croatia
Scientific / art field, discipline and subdiscipline	TECHNICAL SCIENCES Graphic Technology
Abstract	Web stranice postale su dijelom naše svakodnevnice – temelj svjetskog poslovanja, edukacije i civilizacijskog razvoja opcenito. Upotrebljivost web stranice, mjera do koje korisnici mogu koristiti sustav sa svrhom izvršavanja odredenih ciljeva na efektivan, efikasan i subjektivno zadovoljavajuci nacin, danas predstavlja faktor preživljavanja na Internetu - ako je web stranica problematicna za korištenje korisnici odlaze dalje. Ako pocetna stranica ne uspijeva jasno iskomunicirati što organizacija radi, ako se korisnici izgube tijekom pregledavanja stranice, otici ce. Kada je neka web stranica upotrebljiva, korisnik može ciniti što želi na nacin koji ocekuje da je to moguce, bez smetnji oklijevanja i nedoumice. Dizajn web stranice mora biti takav da i manje iskusnim korisnicima omoguci jednostavnu, brzu i ucinkovitu interakciju na web stranicama. U diplomskom radu teorijski je obraden pojam upotrebljivosti, web upotrebljivost, dizajn i korisnicko iskustvo, te je korištenjem tehnologije za pracenje pokreta oka istraženo koji su najfrekventnije posjeceni dijelovi odabranih web stranica.
Abstract (english)	Websites have become part of our everyday life – they are the basis for international business, education and civilization development generally. Website usability, the extent to which users can use the system for the purpose of carrying out certain objectives in an effective, efficient and subjectively satisfying way, has become one of the major factors for ‘survival’ on the Internet - if the website is unreasonably hard to use, the users move on to the next one. If the homepage fails to clearly communicate what exactly does the organization do, and if users get lost and confused while browsing the website, they will move on. If a website is usable, the user can do what he or she wants to do the way he or she expects to be able to do it, without hindrance, hesitation, or questions. Website design must enable simple, fast and effective interaction on the website for the less experienced users. In this thesis, we will theoretically examine the concept of usability, web usability, design and user experience, and we will also use eye movement tracking technology to examine the most frequently visited parts of the selected web pages.
Keywords
Keywords (english)
Language	croatian
URN:NBN	urn:nbn:hr:216:554711
Study programme	Title: Graphic technology; specializations in: Graphic technology, Design of graphic products Course: Graphic technology Study programme type: university Study level: graduate Academic / professional title: sveučilišni/a magistar/magistra inženjer/inženjerka grafičke tehnologije (sveučilišni/a magistar/magistra inženjer/inženjerka grafičke tehnologije)
Type of resource	Text
File origin	Born digital
Access conditions	Closed access
Terms of use
Repository	Faculty of Graphic Arts Repository
Created on	2024-04-20 23:07:06