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master's thesis
Pogled na konzumerizam kroz razne sociološke perspektive
Zagreb: University of Zagreb, University of Zagreb - Centre for Croatian Studies, 2016. urn:nbn:hr:111:722136
Prelević, Denis
University of Zagreb
Faculty of Croatian Studies
Department of Sociology

Cite this document

Prelević, D. (2016). Pogled na konzumerizam kroz razne sociološke perspektive (Master's thesis). Zagreb: University of Zagreb, Faculty of Croatian Studies. Retrieved from https://urn.nsk.hr/urn:nbn:hr:111:722136

Prelević, Denis. "Pogled na konzumerizam kroz razne sociološke perspektive." Master's thesis, University of Zagreb, Faculty of Croatian Studies, 2016. https://urn.nsk.hr/urn:nbn:hr:111:722136

Prelević, Denis. "Pogled na konzumerizam kroz razne sociološke perspektive." Master's thesis, University of Zagreb, Faculty of Croatian Studies, 2016. https://urn.nsk.hr/urn:nbn:hr:111:722136

Prelević, D. (2016). 'Pogled na konzumerizam kroz razne sociološke perspektive', Master's thesis, University of Zagreb, Faculty of Croatian Studies, accessed 23 April 2024, https://urn.nsk.hr/urn:nbn:hr:111:722136

Prelević D. Pogled na konzumerizam kroz razne sociološke perspektive [Master's thesis]. Zagreb: University of Zagreb, Faculty of Croatian Studies; 2016 [cited 2024 April 23] Available at: https://urn.nsk.hr/urn:nbn:hr:111:722136

D. Prelević, "Pogled na konzumerizam kroz razne sociološke perspektive", Master's thesis, University of Zagreb, Faculty of Croatian Studies, Zagreb, 2016. Available at: https://urn.nsk.hr/urn:nbn:hr:111:722136

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Metadata
TitlePogled na konzumerizam kroz razne sociološke perspektive
Title (english)A view of consumerism through various socioloogical perspectives
AuthorDenis Prelević
MentorMladen Puškarić (mentor)
Committee memberMarinko Šišak (predsjednik povjerenstva)
Committee memberJelena Jurišić (član povjerenstva)
Committee memberMladen Puškarić (član povjerenstva)
GranterUniversity of Zagreb
Faculty of Croatian Studies
(Department of Sociology)
Zagreb
Defense date and country2016-09-19, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Sociology
Abstract
Ovaj rad predstavlja pozitivne i negativne učinke konzumerizma i marketinga. Promatraju se potrošnja kao društveni fenomen, ponašanje potrošača i konzumeristički trendovi. Objašnjeni su obrasci potrošnje kroz različite životne faze gdje svaka trpi određene posljedice. Marketing je postavljen kao oružje konzumerizma, u fokusu su reklame, marke i brendovi te koncept medija. Posebna je pažnja dana marketingu usmjerenom prema djeci i načinu na koji to direktno utječe na oblikovanje slijedećih generacija. Rad nudi i alternative konzumerizmu kroz pokrete otpora, kulturu, samoaktualizaciju i iskustvo. Konzumerizam i održivi razvoj ne idu ruku pod ruku, stoga se ovoj temi treba posvetiti individualno i kolektivno. Na individualnoj razini rješenja za opsjednutost materijalnim su iskustvo i bivanje, a na kolektivnoj jedinstvo i dijeljenje nasuprot odvojenosti i želje za hladnim profitom.
Abstract (english)
This work puts a light on the positive and negative effects of consumerism. Consumption as a social phenomenon, the behaviour of consumers and consumerist trends are the main aspects of this part. It explains how the patterns of consumption change through different stages of life, and what consequences they bring. Marketing is portraired as a weapon of consumerism, putting comercials, labels, brands and the concept of media into focus. Special attention is given to child-directed marketing and the way it ultimately affects the mold for the next generations. The work also offers some alternatives to consumerism such as resistance movements, culture, self-actualisation and experience. Sustainable development doesn't go hand-in-hand with consumerism, henceforth this subject should be adressed from both individual and collective standpoints. On an individual level, the solutions for material obsession are simply experiencing and being. On a collective level unity and sharing go against separation and the desire for cold profit.
Keywords
Languagecroatian
URN:NBNurn:nbn:hr:111:722136
Study programmeTitle: Department of Sociology
Study programme type: university
Study level: graduate
Academic / professional title: magistar/magistra sociologije (magistar/magistra sociologije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
RepositoryRepository of University of Zagreb, Centre for Croatian Studies
Created on2016-10-06 12:12:21

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