Consciousness of consumer society is today a relatively attractive subject that is being studied in almost all socio-humanistic, economic and legal sciences. The paper process the subject of consumer society, the conditions of its origin and how it influenced in the individual's further work. The second part of the paper explains the consciousness and the conscious choice of individual in the consumer world. What prompted the author to write this paper is the impact of consumption on social consciousness, on the basis of which research has been carried out. The aim of the research is to show consumer experiences and their awareness of the activities that companies use to influence to increase consumption. An online survey was conducted involving 200 adult respondents, whose sample was proportionally assigned to 50% male and 50% female respondents from the Republic of Croatia. Research findings have shown that the largest number of respondents have recognized and thought about the activities that companies use to influence spending growth. It is interesting, however, that the largest number of respondents believe that enterprises have the ability to control the scope of their needs that are directly related to the increase in consumption. In research dominates consciousness about impact of consumption on environment. Research has been conducted to determine that consumers are aware of the activities that companies are undertaking to increase spending.