prikaz prve stranice dokumenta SPECIFIČNA PODRUČJA POSLOVANJA U SUVREMENOM NOGOMETU
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master's thesis
SPECIFIČNA PODRUČJA POSLOVANJA U SUVREMENOM NOGOMETU
Zagreb: University of Zagreb, Faculty of Kinesiology, 2019. urn:nbn:hr:117:914460
Grahovac, Antonio
University of Zagreb
Faculty of Kinesiology

Cite this document

Grahovac, A. (2019). SPECIFIČNA PODRUČJA POSLOVANJA U SUVREMENOM NOGOMETU (Master's thesis). Zagreb: University of Zagreb, Faculty of Kinesiology. Retrieved from https://urn.nsk.hr/urn:nbn:hr:117:914460

Grahovac, Antonio. "SPECIFIČNA PODRUČJA POSLOVANJA U SUVREMENOM NOGOMETU." Master's thesis, University of Zagreb, Faculty of Kinesiology, 2019. https://urn.nsk.hr/urn:nbn:hr:117:914460

Grahovac, Antonio. "SPECIFIČNA PODRUČJA POSLOVANJA U SUVREMENOM NOGOMETU." Master's thesis, University of Zagreb, Faculty of Kinesiology, 2019. https://urn.nsk.hr/urn:nbn:hr:117:914460

Grahovac, A. (2019). 'SPECIFIČNA PODRUČJA POSLOVANJA U SUVREMENOM NOGOMETU', Master's thesis, University of Zagreb, Faculty of Kinesiology, accessed 25 April 2024, https://urn.nsk.hr/urn:nbn:hr:117:914460

Grahovac A. SPECIFIČNA PODRUČJA POSLOVANJA U SUVREMENOM NOGOMETU [Master's thesis]. Zagreb: University of Zagreb, Faculty of Kinesiology; 2019 [cited 2024 April 25] Available at: https://urn.nsk.hr/urn:nbn:hr:117:914460

A. Grahovac, "SPECIFIČNA PODRUČJA POSLOVANJA U SUVREMENOM NOGOMETU", Master's thesis, University of Zagreb, Faculty of Kinesiology, Zagreb, 2019. Available at: https://urn.nsk.hr/urn:nbn:hr:117:914460

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Metadata
TitleSPECIFIČNA PODRUČJA POSLOVANJA U SUVREMENOM NOGOMETU
Title (english)SPECIFIC AREAS OF BUSINESS IN CONTEMPORARY FOOTBALL
AuthorAntonio Grahovac
MentorSanela Škorić (mentor)
Committee memberSanela Škorić (predsjednik povjerenstva)
Committee memberDarija Omrčen (član povjerenstva)
Committee memberLuka Milanović (član povjerenstva)
GranterUniversity of Zagreb
Faculty of Kinesiology
Zagreb
Defense date and country2019-08-29, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Kinesiology
Abstract
Cilj rada je prikazati specifičnosti poslovanja i područja djelovanja koja su prisutna u suvremenom elitnom nogometu. Razvoj menadžmenta u nogometu je izravno povezan s razvojem sporta kao oblikom poslovanja. Zahvaljujući napretku tehnologije, globalnoj popularnosti i masovnosti nogometa, odnosno komercijalizaciji samog sporta, razvila se i multidisciplinarna, međunarodna suradnja s vodećim svjetskim korporacijama koje koriste nogomet (igrače, klubove, organizacije) kao sredstvo za promidžbu svojih proizvoda i/ili usluga. Na nogometnom tržištu primijećen je razvoj poslovanja, kao i pojava novih klubova, nacionalnih i međunarodnih saveza i udruženja pa je, shodno tome, porastao i opseg njihova djelovanja i aktivnosti. Iz ovoga proizlazi da je nužna veća potražnja za djelatnicima/menadžerima koji mogu efikasno odgovoriti sportskim zahtjevima i izazovima što ih postavlja suvremeni sport.
Abstract (english)
The aim of the paper is to show the specific functions of business and areas of activity that are present in modern elite football.The development of football management is directly related to the development of sports as a business model. Thanks to the advancement of technology, the global popularity,mass football and the commercialization of the sport itself, the multidisciplinary international cooperation has been developed with its leading global corporations that use football (players, clubs, organizations) as the means of promoting products and / or services. There has been an ever-growing expansion of new clubs, national and international alliances and associations on the market, so the scope of their business and activities ought to increase as well. As a result ,there is a greater demand for workers/ managers who can effectively respond to the sports requirements and challenges posed by modern sport.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:117:914460
Study programmeTitle: Integrated undergraduate and graduate university study of kinesiology
Study programme type: university
Study level: integrated undergraduate and graduate
Academic / professional title: magistar / magistra kineziologije (magistar / magistra kineziologije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
RepositoryRepository of Faculty of Kinesiology, University of Zagreb
Created on2019-09-03 12:26:16

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