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master's thesis
Manipulativni mehanizmi televizije
Osijek: Josip Juraj Strossmayer University of Osijek, Department of Cultural studies, 2014. urn:nbn:hr:156:151050
Balen - Domazetović, Barbara
Josip Juraj Strossmayer University of Osijek
Departement of Culturology
Chair in media culture

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Balen Domazetović, B. (2014). Manipulativni mehanizmi televizije (Master's thesis). Osijek: Josip Juraj Strossmayer University of Osijek, Departement of Culturology. Retrieved from https://urn.nsk.hr/urn:nbn:hr:156:151050

Balen Domazetović, Barbara. "Manipulativni mehanizmi televizije." Master's thesis, Josip Juraj Strossmayer University of Osijek, Departement of Culturology, 2014. https://urn.nsk.hr/urn:nbn:hr:156:151050

Balen Domazetović, Barbara. "Manipulativni mehanizmi televizije." Master's thesis, Josip Juraj Strossmayer University of Osijek, Departement of Culturology, 2014. https://urn.nsk.hr/urn:nbn:hr:156:151050

Balen Domazetović, B. (2014). 'Manipulativni mehanizmi televizije', Master's thesis, Josip Juraj Strossmayer University of Osijek, Departement of Culturology, accessed 24 April 2024, https://urn.nsk.hr/urn:nbn:hr:156:151050

Balen Domazetović B. Manipulativni mehanizmi televizije [Master's thesis]. Osijek: Josip Juraj Strossmayer University of Osijek, Departement of Culturology; 2014 [cited 2024 April 24] Available at: https://urn.nsk.hr/urn:nbn:hr:156:151050

B. Balen Domazetović, "Manipulativni mehanizmi televizije", Master's thesis, Josip Juraj Strossmayer University of Osijek, Departement of Culturology, Osijek, 2014. Available at: https://urn.nsk.hr/urn:nbn:hr:156:151050

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Metadata
TitleManipulativni mehanizmi televizije
Title (english)Manipulative mechanisms of television
AuthorBarbara Balen - Domazetović
MentorVladimir Rismondo (mentor)
Committee memberIvana Žužul (predsjednik povjerenstva)
Committee memberVladimir Rismondo (član povjerenstva)
Committee memberAnđelko Mrkonjić (član povjerenstva)
GranterJosip Juraj Strossmayer University of Osijek
Departement of Culturology
(Chair in media culture)
Osijek
Defense date and country2014-10-27, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Information and Communication Sciences
Mass Media
Abstract
Rad se bavi pitanjem manipulativnih mehanizama televizije. Budući da je televizija najzastupljeniji masovni medij, manipulacije koje se provode putem programa imaju najveći utjecaj na konzumente programa. Definiran je pojam manipulacije u masovnim medijima, opisani su najčešći oblici manipulativnih mehanizama televizije. Navedeni su primjeri manipulativnih mehanizama u informativnome programu u razdoblju komunizma i Domovinskoga rata na primjeru dviju knjiga i pregledom dostupnih materijala na You Tubeu. Rad prikazuje reklamni diskurs kao vrhunac manipulacije u masovnim medijima te njihov utjecaj na žene. Obrađene su reklame namijenjene ženama. Provedeno je istraživanje o pojavnosti žena u dnevnim novinama. Zaključak rada prikazuje prisutnost manipulativnih mehanizama u masovnim medijima, poglavito televiziji, kao i nejednaku pojavnost žena u odnosu na muškarce u najtiražnijim dnevnim novinama.
Abstract (english)
The work deals with the issue of manipulative mechanisms of television. Since television represents the most common mass media manipulations carried out through the program have the greatest impact on consumers of the program. The concept of manipulation in the mass media and the most common forms of television manipulative mechanisms are described. The examples of manipulative mechanisms of the news program under communism and the Homeland War are analyzed by means of the case studies of two books and a review of the available material on YouTube. This thesis presents the advertising discourse as the culmination of manipulation in the mass media and their impact on women. The conclusion of the work shows the presence of manipulative mechanisms in the mass media, especially television, as well as the unequal representation of women than men in the highest-circulation daily newspapers.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:156:151050
Study programmeTitle: University graduate interdisciplinary study program in cultural studies; specializations in: Cultural Management, Media Culture, Librarian Science
Course: Cultural Management
Study programme type: university
Study level: graduate
Academic / professional title: magistar/magistra kulturologije uz naznaku smjera (magistar/magistra kulturologije uz naznaku smjera)
Type of resourceText
File originBorn digital
Access conditionsClosed access
Terms of useLicence In copyright icon
RepositoryRepository of the diploma theses of the Department of Cultural Studies, Josip Juraj Strossmayer University of Osijek
Created on2016-08-20 12:32:47

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