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undergraduate thesis
Tanka (ali jasna) granica između odnosa s javnošću i marketinga
Osijek: Josip Juraj Strossmayer University of Osijek, Department of Cultural studies, 2016. urn:nbn:hr:156:193462
Ageljić, Ivana
Josip Juraj Strossmayer University of Osijek
Departement of Culturology
Chair in media culture

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Ageljić, I. (2016). Tanka (ali jasna) granica između odnosa s javnošću i marketinga (Undergraduate thesis). Osijek: Josip Juraj Strossmayer University of Osijek, Departement of Culturology. Retrieved from https://urn.nsk.hr/urn:nbn:hr:156:193462

Ageljić, Ivana. "Tanka (ali jasna) granica između odnosa s javnošću i marketinga." Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Departement of Culturology, 2016. https://urn.nsk.hr/urn:nbn:hr:156:193462

Ageljić, Ivana. "Tanka (ali jasna) granica između odnosa s javnošću i marketinga." Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Departement of Culturology, 2016. https://urn.nsk.hr/urn:nbn:hr:156:193462

Ageljić, I. (2016). 'Tanka (ali jasna) granica između odnosa s javnošću i marketinga', Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Departement of Culturology, accessed 16 April 2024, https://urn.nsk.hr/urn:nbn:hr:156:193462

Ageljić I. Tanka (ali jasna) granica između odnosa s javnošću i marketinga [Undergraduate thesis]. Osijek: Josip Juraj Strossmayer University of Osijek, Departement of Culturology; 2016 [cited 2024 April 16] Available at: https://urn.nsk.hr/urn:nbn:hr:156:193462

I. Ageljić, "Tanka (ali jasna) granica između odnosa s javnošću i marketinga", Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Departement of Culturology, Osijek, 2016. Available at: https://urn.nsk.hr/urn:nbn:hr:156:193462

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Metadata
TitleTanka (ali jasna) granica između odnosa s javnošću i marketinga
Title (english)A Thin (But Clear) Limit Between Public Relations and Marketing
AuthorIvana Ageljić
MentorIvan Tanta (mentor)
GranterJosip Juraj Strossmayer University of Osijek
Departement of Culturology
(Chair in media culture)
Osijek
Defense date and country2016-09-15, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Information and Communication Sciences
Public Relations
Abstract
Završni rad bavi se problematikom odnosa između marketinga i odnosa s javnošću. Rad je najprije definirao i prikazao povijesni razvoj kako jednog, tako i drugog područja. Potom su iznešene glavne razlike. Marketing je kao područje usmjeren na sam proizvod i (potencijalnog) kupca, dok se odnosi s javnošću bave osiguranjem dobrih odnosa između tvrtke i svih njenih javnosti. Marketing prodaje proizvod, odnosi s javnošću "prodaju" ugled. Nakon razlika, u radu su navedene i objašnjene i sličnosti između marketinga i odnosa s javnošću. Osim toga, na konkretnim i lokalnim primjerima prikazani su dobar i loš marketing te dobra i loša PR komunikacija. U konačnici, u zaključku se nameće teza kako sama granica između ova dva područja nije toliko bitna, dok god i jedna i druga strana rade skupa pridonoseći konačnom cilju tvrtke ili organizacije kojoj pripadaju.
Abstract (english)
The main aim of this final thesis was to focus on the question of the relationship between marketing and public relations. To start with, the paper defined and exemplified the historical development of both areas. Following that, several key differences were listed. While marketing focuses on the potential buyer and the product itself, public relations aim to secure a good standing between the company and the general public. One could say that marketing sells the product, while PR "sells" reputation. Following the differences, the paper listed and explained various similarities between marketing and PR. In addition to that, instances of good and bad marketing and PR communication were shown using concrete local examples. In conclusion, one can assume that the distinction between these two areas is not of much importance, as long as both sides work together to contribute to a common goal of the company or organization they belong to.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:156:193462
Study programmeTitle: University undergraduate interdisciplinary study program in cultural studies; specializations in: Cultural Management, Media Culture, Librarian Science
Course: Media Culture
Study programme type: university
Study level: undergraduate
Academic / professional title: sveučilišni/a prvostupnik/ prvo- stupnica (baccalaureus/ baccalaurea) kulturologije uz naznaku smjera (sveučilišni/a prvostupnik/ prvo- stupnica (baccalaureus/ baccalaurea) kulturologije uz naznaku smjera)
Type of resourceText
File originReformatted digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
RepositoryRepository of the diploma theses of the Department of Cultural Studies, Josip Juraj Strossmayer University of Osijek
Created on2018-02-05 08:24:39

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