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undergraduate thesis

Je li etika u odnosima s javnošću oksimoron?

Osijek: Josip Juraj Strossmayer University of Osijek, Department of Cultural studies, 2017. urn:nbn:hr:156:680352

Lukač, Ines

Josip Juraj Strossmayer University of Osijek
Departement of Culturology
Chair in media culture

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APA 6th Edition

Lukač, I. (2017). Je li etika u odnosima s javnošću oksimoron? (Undergraduate thesis). Osijek: Josip Juraj Strossmayer University of Osijek, Departement of Culturology. Retrieved from https://urn.nsk.hr/urn:nbn:hr:156:680352

MLA 8th Edition

Lukač, Ines. "Je li etika u odnosima s javnošću oksimoron?." Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Departement of Culturology, 2017. https://urn.nsk.hr/urn:nbn:hr:156:680352

Chicago 17th Edition

Lukač, Ines. "Je li etika u odnosima s javnošću oksimoron?." Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Departement of Culturology, 2017. https://urn.nsk.hr/urn:nbn:hr:156:680352

Harvard

Lukač, I. (2017). 'Je li etika u odnosima s javnošću oksimoron?', Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Departement of Culturology, accessed 20 April 2024, https://urn.nsk.hr/urn:nbn:hr:156:680352

Vancouver

Lukač I. Je li etika u odnosima s javnošću oksimoron? [Undergraduate thesis]. Osijek: Josip Juraj Strossmayer University of Osijek, Departement of Culturology; 2017 [cited 2024 April 20] Available at: https://urn.nsk.hr/urn:nbn:hr:156:680352

IEEE

I. Lukač, "Je li etika u odnosima s javnošću oksimoron?", Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Departement of Culturology, Osijek, 2017. Available at: https://urn.nsk.hr/urn:nbn:hr:156:680352

Cite this item: https://urn.nsk.hr/urn:nbn:hr:156:680352

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Metadata

Title	Je li etika u odnosima s javnošću oksimoron?
Title (english)	Is Ethic in Public Relations an Oximoron?
Author	Ines Lukač
Mentor	Ivan Tanta (mentor)
Granter	Josip Juraj Strossmayer University of Osijek Departement of Culturology (Chair in media culture) Osijek
Defense date and country	2017-09-11, Croatia
Scientific / art field, discipline and subdiscipline	SOCIAL SCIENCES Information and Communication Sciences Mass Media
Abstract	Ovim se radom želi kristalizirati teorijski korijeni etike u odnosima s javnošću s obzirom na negativni imidž u javnosti. Odnosi s javnošću predstavljaju aktivnosti koje nalaze široku primjenu u svim segmentima života u društvu. Podrazumijevaju usmjerenost organizacije na javnost s ciljem izgradnje pozitivnog imidža. Javnost očekuje istinitu i objektivnu sliku o organizaciji, međutim, imidž same profesije odnosa s javnošću često je nepravedno ocjenjen negativno zbog neprofesionalnog i neetičkog postupanja pojedinaca u okviru struke. Upravo se zato u praksi često postavlja pitanje: Je li etika u odnosima s javnošću oksimoron?
Abstract (english)	This paper seeks to crystallize theoretical plate ethics in public relations in view of the negative public image. Public relations are activities that are widely used in all aspects of life in society. They include targeting organizations in the public in order to build a positive image. The public expects a true and fair view of the organization, however, the image of the profession of public relations is often unfairly judged negatively due to unprofessional and unethical conduct of individuals within the profession. This often raises a question: Is ethics in public relations an oxymoron?
Keywords
Keywords (english)
Language	croatian
URN:NBN	urn:nbn:hr:156:680352
Study programme	Title: University undergraduate interdisciplinary study program in cultural studies; specializations in: Cultural Management, Media Culture, Librarian Science Course: Media Culture Study programme type: university Study level: undergraduate Academic / professional title: sveučilišni/a prvostupnik/ prvo- stupnica (baccalaureus/ baccalaurea) kulturologije uz naznaku smjera (sveučilišni/a prvostupnik/ prvo- stupnica (baccalaureus/ baccalaurea) kulturologije uz naznaku smjera)
Type of resource	Text
File origin	Reformatted digital
Access conditions	Access restricted to students and staff of home institution
Terms of use
Repository	Repository of the diploma theses of the Department of Cultural Studies, Josip Juraj Strossmayer University of Osijek
Created on	2018-02-08 08:31:18