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undergraduate thesis
Marketinška strategija diferencijacije u neprofitnim organizacijama
Osijek: Josip Juraj Strossmayer University of Osijek, Department of Cultural studies, 2017. urn:nbn:hr:156:806171
Živaljić, Filip
Josip Juraj Strossmayer University of Osijek
Departement of Culturology
Chair in cultural management

Cite this document

Živaljić, F. (2017). Marketinška strategija diferencijacije u neprofitnim organizacijama (Undergraduate thesis). Osijek: Josip Juraj Strossmayer University of Osijek, Departement of Culturology. Retrieved from https://urn.nsk.hr/urn:nbn:hr:156:806171

Živaljić, Filip. "Marketinška strategija diferencijacije u neprofitnim organizacijama." Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Departement of Culturology, 2017. https://urn.nsk.hr/urn:nbn:hr:156:806171

Živaljić, Filip. "Marketinška strategija diferencijacije u neprofitnim organizacijama." Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Departement of Culturology, 2017. https://urn.nsk.hr/urn:nbn:hr:156:806171

Živaljić, F. (2017). 'Marketinška strategija diferencijacije u neprofitnim organizacijama', Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Departement of Culturology, accessed 18 April 2024, https://urn.nsk.hr/urn:nbn:hr:156:806171

Živaljić F. Marketinška strategija diferencijacije u neprofitnim organizacijama [Undergraduate thesis]. Osijek: Josip Juraj Strossmayer University of Osijek, Departement of Culturology; 2017 [cited 2024 April 18] Available at: https://urn.nsk.hr/urn:nbn:hr:156:806171

F. Živaljić, "Marketinška strategija diferencijacije u neprofitnim organizacijama", Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Departement of Culturology, Osijek, 2017. Available at: https://urn.nsk.hr/urn:nbn:hr:156:806171

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Metadata
TitleMarketinška strategija diferencijacije u neprofitnim organizacijama
Title (english)Marketing Differentiation Strategy in Non-Profit Organizations
AuthorFilip Živaljić
MentorIvana Bestvina Bukvić (mentor)
GranterJosip Juraj Strossmayer University of Osijek
Departement of Culturology
(Chair in cultural management)
Osijek
Defense date and country2017-09-05, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Marketing
Abstract
U ovom završnom radu opisat će se marketinška strategija diferencijacije proizvoda i usluga u neprofitnom sektoru, te njezina primjena u studentskim udrugama osječkog sveučilišta. U prvom dijelu ovog rada izložena su temeljna obilježja neprofitnih organizacija (eng. Non-governmental organizations – NGO) i kratak pregled osnovnih značajki razvitka neprofitnog marketinga u Hrvatskoj. Kroz poglavlje o osnovama strategije marketinga opisan je povijesni razvoj marketinga i strategije marketinga te temeljne razlike između proizvoda i usluga u ekonomiji. U drugom dijelu rada obrađena je tema marketinške strategije diferencijacije u kojemu su izloženi izvori i načini diferencijacije te održivost i najveće pogreške pri diferencijaciji. Kroz studije slučaja istražiti će se razne primjene marketinške strategije diferencijacije u studentskim udrugama osječkog sveučilišta.
Abstract (english)
Bookbinding is a final part of graphical production and it is also dealing with completion and concluding formation of bookbinding products. In other words, this activity binds larger amount of single leaves in one whole, which fits to demands of usability and quality, with its size, shape and quality. The most completed bookbinding product is a book. Except the book content, it has other dimensions. It is important to choose a right format, paper and type of binding. Also, it necessary to decide about type and size of a letters, and even line spacing in which will the book be split and printed. About these elements depends the readability of a book. The goal of this final work is to show and to define hand made steps of hardwood binding book – which starts with the preparation process and press to the process of gluing a book block into a multi-part hardcover with the help of lining. Although the process of handmade book is complex, because of it a book gains higher value, even exclusivity and a certain personality.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:156:806171
Study programmeTitle: University undergraduate interdisciplinary study program in cultural studies; specializations in: Cultural Management, Media Culture, Librarian Science
Course: Cultural Management
Study programme type: university
Study level: undergraduate
Academic / professional title: sveučilišni/a prvostupnik/ prvo- stupnica (baccalaureus/ baccalaurea) kulturologije uz naznaku smjera (sveučilišni/a prvostupnik/ prvo- stupnica (baccalaureus/ baccalaurea) kulturologije uz naznaku smjera)
Type of resourceText
File originReformatted digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
RepositoryRepository of the diploma theses of the Department of Cultural Studies, Josip Juraj Strossmayer University of Osijek
Created on2018-02-13 12:29:52

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