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master's thesis
Stavovi mladih prema odjevnim robnim markama
Zagreb: Libertas International University, 2019. urn:nbn:hr:223:728384
Duvnjak, Maja
Libertas International University

Cite this document

Duvnjak, M. (2019). Stavovi mladih prema odjevnim robnim markama (Master's thesis). Zagreb: Libertas International University. Retrieved from https://urn.nsk.hr/urn:nbn:hr:223:728384

Duvnjak, Maja. "Stavovi mladih prema odjevnim robnim markama." Master's thesis, Libertas International University, 2019. https://urn.nsk.hr/urn:nbn:hr:223:728384

Duvnjak, Maja. "Stavovi mladih prema odjevnim robnim markama." Master's thesis, Libertas International University, 2019. https://urn.nsk.hr/urn:nbn:hr:223:728384

Duvnjak, M. (2019). 'Stavovi mladih prema odjevnim robnim markama', Master's thesis, Libertas International University, accessed 25 April 2024, https://urn.nsk.hr/urn:nbn:hr:223:728384

Duvnjak M. Stavovi mladih prema odjevnim robnim markama [Master's thesis]. Zagreb: Libertas International University; 2019 [cited 2024 April 25] Available at: https://urn.nsk.hr/urn:nbn:hr:223:728384

M. Duvnjak, "Stavovi mladih prema odjevnim robnim markama", Master's thesis, Libertas International University, Zagreb, 2019. Available at: https://urn.nsk.hr/urn:nbn:hr:223:728384

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Metadata
TitleStavovi mladih prema odjevnim robnim markama
Title (english)Attitudes of young people to clothing brands
AuthorMaja Duvnjak
MentorRadojka Kraljević (mentor)
GranterLibertas International University
Zagreb
Defense date and country2019, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Marketing
Abstract
U ovom radu predmet je ponašanje mladih potrošača, odnosno njihovi stavovi prema odjevnim robnim markama. Cilj rada je bio utvrditi stavove mladih prema odjevnim robnim markama te dobivene spoznaje povezati s teorijskim znanjima iz područja ponašanja potrošača. Provedeno je anketno istraživanje na srednjoškolcima, polaznicima gimnazije (N = 60) u Virovitici. Dobiveni rezultati ukazuju na to da robne marke imaju određenu ulogu u životu mladih. Pokazalo se da postoje preferencije prema određenim robnim markama te da mladi većinom obavljaju kupnju u trgovačkim centrima. Što se tiče rodnih razlika, dobiveni rezultati potvrđuju da djevojke češće obavljaju kupnju nego mladići.
Abstract (english)
Subject of this paper is behavior of young consumers, i.e. their opinions towards clothing brands. The goal was to establish opinions of young consumers toward clothing brands and to connect those inquiries with theoretical knowledge from consumer behavior field. A survey was canducted among highschool students, gymnasium attendants (N=60) in Virovitica. Given results show that clothing brands have a certain role in their lives. It has shown that there are preferences among certain brands and that teenagers mostty do their shopping in shopping molls. Regarding gender differences, the results confirm that girls shop more often than boys.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:223:728384
Study programmeTitle: Domestic and International Trade Management
Study programme type: professional
Study level: specialist graduate
Academic / professional title: stručni/a specijalist/specijalistica menadžmenta unutarnje i međunarodne trgovine (stručni/a specijalist/specijalistica menadžmenta unutarnje i međunarodne trgovine)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
RepositoryDigital repository of the Libertas International University
Created on2019-07-18 14:37:00

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