Aim:Investigate and describe the experience of patients with hypertension on factors that affect the implementation of the recommended treatment. Subjects and methods: Qualitative research using focus groups, was conducted in April and May 2016. Respondents intentionally selecting from the list of patients collected two family physicians in Karlovac (prim. Dr. Mirice Rapić and Dr. Blaženke Polović). Conducted three focus groups in which 21 participants took part. Results: Qualitative analysis of data on the principles of grounded theory, were derived four main subjects. 1.Cognition to have hypertension were resulted to the concept that hypertension is not a serious disease because it is most often discovered accidentally, without the presence of symptoms, the patients were not very scared 2. Changes caused with disease are focused on trying to change the diet and increased physical activity, and stopping smoking was the most successful. In the treatment of hypertension patients are more directed to drug therapy than changing bad habits. 3. Adherence to prescribed treatment includes personality patients, the impact of the medical staff, the environment, the community and the media, and particularly highlighted the importance of good motives 4. Outlook of selected family doctors and nurses are focused on availability, individual, empathic approach in consultation that encourage change. Conclusion: Patients are highlighted the tendency of slackening implementing recommended changes over time, and expressed the need for repeated consultation and encouraging in order to continue the implementation of the same. They stressed the importance of an individual approach to consultation and the importance of finding a motive for each patient. Medical personnel best message shows with their behavior in the implementation of the recommendations. The need for teamwork doctore and nurse on one issue, with recording of key messages consultation especially in elderly patients. All this can improve the adherence of patients to the implementation of the recommended changes.