Strateška orijentacija i razvoj nautičkog turizma

Mršić, Nives

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undergraduate thesis

Strateška orijentacija i razvoj nautičkog turizma

Split: University of Split, Faculty of Maritime Studies, 2017. urn:nbn:hr:164:549929

Mršić, Nives

University of Split
Faculty of Maritime Studies
Department of maritime systems and processes

Cite this document

APA 6th Edition

Mršić, N. (2017). Strateška orijentacija i razvoj nautičkog turizma (Undergraduate thesis). Split: University of Split, Faculty of Maritime Studies. Retrieved from https://urn.nsk.hr/urn:nbn:hr:164:549929

MLA 8th Edition

Mršić, Nives. "Strateška orijentacija i razvoj nautičkog turizma." Undergraduate thesis, University of Split, Faculty of Maritime Studies, 2017. https://urn.nsk.hr/urn:nbn:hr:164:549929

Chicago 17th Edition

Mršić, Nives. "Strateška orijentacija i razvoj nautičkog turizma." Undergraduate thesis, University of Split, Faculty of Maritime Studies, 2017. https://urn.nsk.hr/urn:nbn:hr:164:549929

Harvard

Mršić, N. (2017). 'Strateška orijentacija i razvoj nautičkog turizma', Undergraduate thesis, University of Split, Faculty of Maritime Studies, accessed 20 April 2024, https://urn.nsk.hr/urn:nbn:hr:164:549929

Vancouver

Mršić N. Strateška orijentacija i razvoj nautičkog turizma [Undergraduate thesis]. Split: University of Split, Faculty of Maritime Studies; 2017 [cited 2024 April 20] Available at: https://urn.nsk.hr/urn:nbn:hr:164:549929

IEEE

N. Mršić, "Strateška orijentacija i razvoj nautičkog turizma", Undergraduate thesis, University of Split, Faculty of Maritime Studies, Split, 2017. Available at: https://urn.nsk.hr/urn:nbn:hr:164:549929

Cite this item: https://urn.nsk.hr/urn:nbn:hr:164:549929

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Metadata

Title	Strateška orijentacija i razvoj nautičkog turizma
Title (english)	Strategic orientation and development of nautical tourism
Author	Nives Mršić
Mentor	Eli Marušić (mentor)
Committee member	Merica Slišković (predsjednik povjerenstva)
Committee member	Gorana Jelić-Mrčelić (član povjerenstva)
Committee member	Luka Vukić (član povjerenstva)
Granter	University of Split Faculty of Maritime Studies (Department of maritime systems and processes) Split
Defense date and country	2017-09-26, Croatia
Scientific / art field, discipline and subdiscipline	TECHNICAL SCIENCES Traffic and Transport Technology
Abstract	U ovom završnom radu prikazana je ponuda nautičkog turizma kroz prostorne i strukturne aspekte koji čine osnovu samog razvoja nautičkog turizma, te funkcija marketinga na primjeru strateške orijentacije koja predstavlja pokretač razvoja hrvatskog nautičkog turizma. Stratešku orijentaciju sačinjava analiza tržišta, strateško planiranje, te određivanje misije, vizije i ciljeva razvoja kako bi se sva ponuda orijentirala prema pravcu koji donosi prihode, a u isto vrijeme održava okoliš i resurse za buduće naraštaje. Svrha ovog rada je prikazati usku povezanost dobro razrađenog strateškog plana s razvojem nautičkog turizma na primjeru hrvatskog nautičkog turizma.
Abstract (english)	This final paper presents the offer of nautical tourism through spatial and structural aspects that form the basis of the nautical tourism development itself, as well as marketing functions such as strategic orientation which is the initiator of the development of Croatian nautical tourism. Strategic orientation includes market analysis, planning and assignment of the mission, vision and development goals to make the offer orientated towards the direction of revenue, while maintaining the environment and resources for future generations. The purpose of this paper is to show the close link between a well-developed strategic plan and the development of nautical tourism on the example of Croatian nautical tourism.
Keywords
Keywords (english)
Language	croatian
URN:NBN	urn:nbn:hr:164:549929
Study programme	Title: Maritime Industry Management Study programme type: university Study level: undergraduate Academic / professional title: sveučilišni/a prvostupnik/ prvostupnica (baccalaureus/baccalaurea) inženjer/inženjerka pomorskog menadžmenta (sveučilišni/a prvostupnik/ prvostupnica (baccalaureus/baccalaurea) inženjer/inženjerka pomorskog menadžmenta)
Type of resource	Text
File origin	Born digital
Access conditions	Open access
Terms of use
Repository	Repository - Faculty of Maritime Studies - Split
Created on	2017-10-16 10:16:35

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