DIGITALNO OGLAŠAVANJE I PONAŠAJNI MARKETING NA PRIMJERU SERVISA FACEBOOK

Jumić, Juraj

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undergraduate thesis

DIGITALNO OGLAŠAVANJE I PONAŠAJNI MARKETING NA PRIMJERU SERVISA FACEBOOK

Rijeka: University of Rijeka, Faculty of Engineering, 2016. urn:nbn:hr:190:277460

Jumić, Juraj

University of Rijeka
Faculty of Engineering

Cite this document

APA 6th Edition

Jumić, J. (2016). DIGITALNO OGLAŠAVANJE I PONAŠAJNI MARKETING NA PRIMJERU SERVISA FACEBOOK (Undergraduate thesis). Rijeka: University of Rijeka, Faculty of Engineering. Retrieved from https://urn.nsk.hr/urn:nbn:hr:190:277460

MLA 8th Edition

Jumić, Juraj. "DIGITALNO OGLAŠAVANJE I PONAŠAJNI MARKETING NA PRIMJERU SERVISA FACEBOOK." Undergraduate thesis, University of Rijeka, Faculty of Engineering, 2016. https://urn.nsk.hr/urn:nbn:hr:190:277460

Chicago 17th Edition

Harvard

Jumić, J. (2016). 'DIGITALNO OGLAŠAVANJE I PONAŠAJNI MARKETING NA PRIMJERU SERVISA FACEBOOK', Undergraduate thesis, University of Rijeka, Faculty of Engineering, accessed 17 April 2024, https://urn.nsk.hr/urn:nbn:hr:190:277460

Vancouver

Jumić J. DIGITALNO OGLAŠAVANJE I PONAŠAJNI MARKETING NA PRIMJERU SERVISA FACEBOOK [Undergraduate thesis]. Rijeka: University of Rijeka, Faculty of Engineering; 2016 [cited 2024 April 17] Available at: https://urn.nsk.hr/urn:nbn:hr:190:277460

IEEE

J. Jumić, "DIGITALNO OGLAŠAVANJE I PONAŠAJNI MARKETING NA PRIMJERU SERVISA FACEBOOK", Undergraduate thesis, University of Rijeka, Faculty of Engineering, Rijeka, 2016. Available at: https://urn.nsk.hr/urn:nbn:hr:190:277460

Cite this item: https://urn.nsk.hr/urn:nbn:hr:190:277460

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Metadata

Title	DIGITALNO OGLAŠAVANJE I PONAŠAJNI MARKETING NA PRIMJERU SERVISA FACEBOOK
Author	Juraj Jumić
Mentor	Ivan Štajduhar (mentor)
Committee member	Miroslav Joler (predsjednik povjerenstva)
Granter	University of Rijeka Faculty of Engineering Rijeka
Defense date and country	2016-09, Croatia
Scientific / art field, discipline and subdiscipline	TECHNICAL SCIENCES Computing
Abstract	Digitalno oglašavanje relativno je mlada grana oglašavanja koja tek poprima svoj puni potencijal u svijetu. Ponašajno oglašavanje još je mlađa grana tog tipa oglašavanja, a u budućnosti će se preciznije i točnije izvoditi zahvaljujući tehnologijama u razvoju Oglašavanje se razvilo iz primitivnih načina prenošenja informacija što je podrazumijevalo vlastoručno raznošenje letaka i usmenu predaju bez mjerljivih i opipljivih rezultata do razine u kojoj je sad – mjerljivo i sistematično. U ovom radu predstavljeni su osnovni koncepti digitalnog i ponašajnog oglašavanja kao i detaljna razrada Facebooka kao oglašivačke platforme. Uz nekoliko ponašajnih činjenica i prikaza rezultata, prikazane su i druge platforme koje zajedno s Facebookom mogu pridonijeti potpunijoj slici ponašanja potrošača. Također su prikazani alati koji nam omogućuju jednostavniji pristup podacima. Testirano je nekoliko kampanja i prikazani su rezultati istih. Interpretiraju se podaci na čovjeku razumljiv način te se pokazuje kako iz skupa brojki odlučiti koji je sljedeći poslovni potez.
Abstract (english)	Digital advertising is a relatively new form of advertising whose full potential is yet to be achieved. Behavioral advertising is even newer form of advertising and in the future it will be much more precise and accurate, thanks to the evolving technologies. Advertising has evolved from primitive ways of distributing information, which involved word of mouth and flyer handouts, to the level where results are tangible and measurable. This thesis shows basic concepts of digital and behavioral advertising. It also contains detailed analysis of Facebook as an advertising platform. Other platforms are analysed as well and it's shown how to acquire a more complete image of customers when used together with Facebook. Other tools which help easier data acquisition are also shown. Some marketing campaigns are tested and its results are shown and interpreted to empower better business decisions.
Keywords
Keywords (english)
Language	croatian
URN:NBN	urn:nbn:hr:190:277460
Study programme	Title: Computer Engineering Study programme type: university Study level: undergraduate Academic / professional title: sveučilišni/a prvostupnik/ prvostupnica (baccalaureus/baccalaurea) inženjer/inženjerka računarstva (sveučilišni/a prvostupnik/ prvostupnica (baccalaureus/baccalaurea) inženjer/inženjerka računarstva)
Type of resource	Text
File origin	Born digital
Access conditions	Access restricted to students and staff of home institution
Terms of use
Repository	Repository of the University of Rijeka, Faculty of Engineering
Created on	2016-10-05 08:18:50

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