Digitalna modna komunikacija

Žonja, Grgo

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undergraduate thesis

Digitalna modna komunikacija

Zagreb: University of Zagreb, Faculty of Textile Technology, 2018. urn:nbn:hr:201:030020

Žonja, Grgo

University of Zagreb
Faculty of Textile Technology
Department of Fashion Design

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APA 6th Edition

Žonja, G. (2018). Digitalna modna komunikacija (Undergraduate thesis). Zagreb: University of Zagreb, Faculty of Textile Technology. Retrieved from https://urn.nsk.hr/urn:nbn:hr:201:030020

MLA 8th Edition

Žonja, Grgo. "Digitalna modna komunikacija." Undergraduate thesis, University of Zagreb, Faculty of Textile Technology, 2018. https://urn.nsk.hr/urn:nbn:hr:201:030020

Chicago 17th Edition

Žonja, Grgo. "Digitalna modna komunikacija." Undergraduate thesis, University of Zagreb, Faculty of Textile Technology, 2018. https://urn.nsk.hr/urn:nbn:hr:201:030020

Harvard

Žonja, G. (2018). 'Digitalna modna komunikacija', Undergraduate thesis, University of Zagreb, Faculty of Textile Technology, accessed 24 April 2024, https://urn.nsk.hr/urn:nbn:hr:201:030020

Vancouver

Žonja G. Digitalna modna komunikacija [Undergraduate thesis]. Zagreb: University of Zagreb, Faculty of Textile Technology; 2018 [cited 2024 April 24] Available at: https://urn.nsk.hr/urn:nbn:hr:201:030020

IEEE

G. Žonja, "Digitalna modna komunikacija", Undergraduate thesis, University of Zagreb, Faculty of Textile Technology, Zagreb, 2018. Available at: https://urn.nsk.hr/urn:nbn:hr:201:030020

Cite this item: https://urn.nsk.hr/urn:nbn:hr:201:030020

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Metadata

Title	Digitalna modna komunikacija
Title (english)	DIGITAL FASHION COMMUNICATION
Author	Grgo Žonja
Mentor	Alica Grilec (mentor)
Committee member	Žarko Paić (predsjednik povjerenstva)
Committee member	Alica Grilec (član povjerenstva)
Committee member	Renata Hrženjak (član povjerenstva)
Committee member	Ksenija Doležal (član povjerenstva)
Granter	University of Zagreb Faculty of Textile Technology (Department of Fashion Design) Zagreb
Defense date and country	2018-07-19, Croatia
Scientific / art field, discipline and subdiscipline	TECHNICAL SCIENCES Textile Technology Textile and Clothing Design
Abstract	U ovom završnom radu na temu „Digitalna modna komunikacija“, raspravlja se nastanak ove discipline i njen trenutni status u svijetu oglašavanja i mode. Najprije, upoznavanjem s terminom „brza moda“ i općenito modnim marketingom, a zatim detaljnim obrazloženjem pojma „digitalna modna komunikacija“. U zadnjem dijelu završnog rada, praktičnim primjerom se prikazuje na koji je način digitalna strategija poduzeća „Fashion Nova“ ostvarila izvanredne i iznenađujuće rezultate u kratkom vremenskom roku u odnosu na ostale konkurente brze mode.
Abstract (english)	This thesis entitled „digital fashion communication“, discusses the origins of this discipline and it's current importance in the world of advertisement and fashion. Firstly, by deconstructing the term „fast fashion“ and fashion managment in general, and secondly, by devolving the term „digital fashion communication“ in a more detailed way. With the last part of the thesis, a practical example is studied to explain the surprising and extraordinary success of the digital strategy used by the company „Fashion Nova“ in comparison to other competitors in the fast fashion business
Keywords
Keywords (english)
Language	croatian
URN:NBN	urn:nbn:hr:201:030020
Study programme	Title: Textile and Fashion Design; specializations in: Fashion Design, Textile Design Course: Fashion Design Study programme type: university Study level: undergraduate Academic / professional title: sveučilišni/a prvostupnik/ prvostupnica (baccalaureus/baccalaurea) inženjer/inženjerka tekstilnog i modnog dizajna (sveučilišni/a prvostupnik/ prvostupnica (baccalaureus/baccalaurea) inženjer/inženjerka tekstilnog i modnog dizajna)
Type of resource	Text
File origin	Born digital
Access conditions	Closed access
Terms of use
Repository	Faculty of Textile Technology University of Zagreb - Digital Repository
Created on	2018-09-03 11:40:03

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