Redizajn vizualnog identiteta tvrtke (brenda)

Grđan, Dorotea

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undergraduate thesis

Redizajn vizualnog identiteta tvrtke (brenda)

Koprivnica: University North, 2022. urn:nbn:hr:122:965666

Grđan, Dorotea

University North
University centre Varaždin
Department of Multimedia, Design and Application

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APA 6th Edition

Grđan, D. (2022). Redizajn vizualnog identiteta tvrtke (brenda) (Undergraduate thesis). Koprivnica: University North. Retrieved from https://urn.nsk.hr/urn:nbn:hr:122:965666

MLA 8th Edition

Grđan, Dorotea. "Redizajn vizualnog identiteta tvrtke (brenda)." Undergraduate thesis, University North, 2022. https://urn.nsk.hr/urn:nbn:hr:122:965666

Chicago 17th Edition

Grđan, Dorotea. "Redizajn vizualnog identiteta tvrtke (brenda)." Undergraduate thesis, University North, 2022. https://urn.nsk.hr/urn:nbn:hr:122:965666

Harvard

Grđan, D. (2022). 'Redizajn vizualnog identiteta tvrtke (brenda)', Undergraduate thesis, University North, accessed 25 April 2024, https://urn.nsk.hr/urn:nbn:hr:122:965666

Vancouver

Grđan D. Redizajn vizualnog identiteta tvrtke (brenda) [Undergraduate thesis]. Koprivnica: University North; 2022 [cited 2024 April 25] Available at: https://urn.nsk.hr/urn:nbn:hr:122:965666

IEEE

D. Grđan, "Redizajn vizualnog identiteta tvrtke (brenda)", Undergraduate thesis, University North, Koprivnica, 2022. Available at: https://urn.nsk.hr/urn:nbn:hr:122:965666

Cite this item: https://urn.nsk.hr/urn:nbn:hr:122:965666

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Metadata

Title	Redizajn vizualnog identiteta tvrtke (brenda)
Title (english)	Redesign of the visual identity for a company (brand)
Author	Dorotea Grđan
Mentor	Marko Morić (mentor)
Committee member	Jelena Vlašić (predsjednik povjerenstva)
Committee member	Marko Morić (član povjerenstva)
Committee member	Mile Matijević (član povjerenstva)
Granter	University North (University centre Varaždin) (Department of Multimedia, Design and Application) Koprivnica
Defense date and country	2022-09-05, Croatia
Scientific / art field, discipline and subdiscipline	TECHNICAL SCIENCES Graphic Technology Processes of Graphic Reproduction
Abstract	U vrijeme modernizacije brendova i kada sve uspješne tvrtke su dobro poznate na tržištu i imaju medijsku pokrivenost i prisutnost na internetu, isto želi i mala obiteljska tvrtka Mini- Print- Logo. Ova potreba se rodila iz cilja da žele biti što konkurentniji ostalim tiskarama na ovom i širem području. Trenutno jedino što imaju je logotip koji žele ostaviti istim da zadrže prepoznatljivost, no potreban im je novi sustav boja te ostali grafički proizvodi, kao što su letci, vizitke, brošure te najvažnije knjiga grafičkih standarda u kojoj je sve objedinjeno. Jedino što ne žele mijenjati je izgled logotipa na koji su već sadašnji kupci naviknuti i kojem vjeruju.
Abstract (english)	At a time of brand modernization and when all successful companies are well known on the market and have media coverage and presence on the Internet, the small family company Mini-Print-Logo wants the same. This need was born from the goal of wanting to be as competitive as possible with other printing houses in this and wider area. At the moment, the only thing they have is the logo, which they want to keep the same to maintain recognition, but they need a new color system and other graphic products, such as flyers, business cards, brochures, and most importantly, a graphic standards book in which everything is unified. The only thing they don't want to change is the look of the logo, which current customers are used to and trust.
Keywords
Keywords (english)
Language	croatian
URN:NBN	urn:nbn:hr:122:965666
Study programme	Title: Graphical Studies: Multimedia, Design and Application Study programme type: professional Study level: undergraduate Academic / professional title: stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) inženjer/inženjerka multimedijske i grafičke tehnologije (stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) inženjer/inženjerka multimedijske i grafičke tehnologije)
Type of resource	Text
File origin	Born digital
Access conditions	Open access
Terms of use
Repository	University North Digital Repository
Created on	2022-11-29 13:33:18

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