Even though different events have been organized in the history, event tourism is characteristic for modern tourism. Today tourists do not have same motives when choosing certain destinations as they had ten years ago. Tourists are searching for an experience within the destination. More and more destinations in the world and in Croatia organize different events so they can offer to their guests special experience and be memorized by something special and distinctive. Events have become so important in certain destinations that sometime event presents the only motive of arrival to the destination. Events have huge impact on the destinations that it is very important to put a special care when planning and executing. Events have big influence on destinations image and if quality prepared and executed can become motive for returning to the destinations. Besides image influence, events also influence on tourism development of the host destination, as well on inhabitants, so it is very important to achieve synergy among all participants within the destination. Except natural beauties and historical heritage, Rovinj today can offer plenty of events with different varieties – cultural, sports events and world famous events that enable Rovinj to become world famous destination.