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undergraduate thesis
Integrirana marketinška komunikacija - Nacionalni park Brijuni
Pula: University of Pula, 2015. urn:nbn:hr:137:383654
Vučetić, Daniel
University of Pula
Faculty of economics and tourism "Dr. Mijo Mirković"

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Vučetić, D. (2015). Integrirana marketinška komunikacija - Nacionalni park Brijuni (Undergraduate thesis). Pula: University of Pula. Retrieved from https://urn.nsk.hr/urn:nbn:hr:137:383654

Vučetić, Daniel. "Integrirana marketinška komunikacija - Nacionalni park Brijuni." Undergraduate thesis, University of Pula, 2015. https://urn.nsk.hr/urn:nbn:hr:137:383654

Vučetić, Daniel. "Integrirana marketinška komunikacija - Nacionalni park Brijuni." Undergraduate thesis, University of Pula, 2015. https://urn.nsk.hr/urn:nbn:hr:137:383654

Vučetić, D. (2015). 'Integrirana marketinška komunikacija - Nacionalni park Brijuni', Undergraduate thesis, University of Pula, accessed 19 April 2024, https://urn.nsk.hr/urn:nbn:hr:137:383654

Vučetić D. Integrirana marketinška komunikacija - Nacionalni park Brijuni [Undergraduate thesis]. Pula: University of Pula; 2015 [cited 2024 April 19] Available at: https://urn.nsk.hr/urn:nbn:hr:137:383654

D. Vučetić, "Integrirana marketinška komunikacija - Nacionalni park Brijuni", Undergraduate thesis, University of Pula, Pula, 2015. Available at: https://urn.nsk.hr/urn:nbn:hr:137:383654

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Metadata
TitleIntegrirana marketinška komunikacija - Nacionalni park Brijuni
Title (english)Integrated marketing communications - National park Brijuni
AuthorDaniel Vučetić
MentorDražen Alerić (mentor)
Committee memberErik Ružić (član povjerenstva)
Committee memberDražen Alerić (član povjerenstva)
Committee memberLenko Uravić (član povjerenstva)
GranterUniversity of Pula
(Faculty of economics and tourism "Dr. Mijo Mirković")
Pula
Defense date and country2015-09-30, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Marketing
Abstract
Tema ovog rada je integrirana marketinška komunikacija. Integrirana marketinška komunikacija je proces razvoja i primjene različitih oblika komunikacije s potrošačima i potencijalnim kupcima u određenom vremenu. Definicija nas odmah upućuje na njezina temeljna obilježja, a to su: utjecati na ponašanje, početi od potrošača ili potencijalnog kupca, koristiti sve oblike ili samo jedan oblik komunikacije, postići sinergijske učinke te izgraditi dugoročni odnos s kupcima. U teoretskom dijelu rada je definiran sam pojam marketinga, zatim komunikacije i na kraju integrirane marketinške komunikacije. Objašnjeni su također temeljni oblici integrirane marketinške komunikacije. U praktičnom dijelu na primjeru NP Brijuni prikazana je primjena integrirane marketinške komunikacije.
Abstract (english)
The theme of this paper is an integrated marketing communications. Integrated marketing communications process of development and implementation of various forms of communication with customers and potential customers in a given time. Definition immediately points us to its fundamental characteristics, such as: impact onbehavior, start from the consumer or potential customer, use all forms or just one form of communication to achieve synergies and build along term relationship with customers.In the theoretical part of the workit is given definition of marketing,communications and in the end integrated marketing communications. In paper are given explanations of fundamental forms in integrated marketing communications. In the practical part we have example of National Park Brijuni and how they use integrated marketing communications.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:137:383654
Study programmeTitle: Business Economics; specializations in: Finance, Accounting and Auditing, Marketing Management, Management and Entrepreneurship, Tourism, Business Informatics
Course: Marketing Management
Study programme type: university
Study level: undergraduate
Academic / professional title: sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence In copyright icon
RepositoryDigital Repository Juraj Dobrila University of Pula
Created on2016-05-05 07:23:15

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