This paper emphasizes the importance of documenting tangible and intangible cultural heritage. It also emphasises the importance of valorisation of cultural heritage resources for tourism, in the form of tourism products, with the aim of preserving tradition and strengthening a cultural identity, which is fundamental for establishing a good brand. Ližnjan is rich in tangible and intangible cultural heritage, which provides an excellent base for the development of tourism products. The aim of this paper is to investigate, list and present resources collected through field research, professional literature, action and strategic plans of the municipality, and by interviewing local experts. Furthermore, it presents the process of tourism product development with specific examples that can be implemented in the private sector. The paper consists of an introduction and five sections. The introductory part of the paper gives a brief overview and explains the concept and goals of the paper. The first chapter defines the resource base necessary for tourism development. It also deals with the structure of resources necessary for tourism development, the attraction base, and other direct and indirect tourism resources. The chapter also highlights the situation in the area of the Municipality of Ližnjan. The second chapter provides a theoretical overview of the concept of tangible and intangible cultural heritage. The third chapter explores the elements of intangible cultural heritage of the Municipality of Ližnjan, while the fourth chapter explores its tangible cultural heritage. Chapter five provides a SWOT analysis and suggests potential cultural products derived as a result of the research done for this paper. The paper concludes with a conclusion, a list of literature, tables and figures.