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master's thesis
Analiza politika i pristupa upravljanja različitošću u profitnim organizacijama
Pula: University of Pula, 2021. urn:nbn:hr:137:572520
Peruško, Ivana
University of Pula
Faculty of economics and tourism "Dr. Mijo Mirković"

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Peruško, I. (2021). Analiza politika i pristupa upravljanja različitošću u profitnim organizacijama (Master's thesis). Pula: University of Pula. Retrieved from https://urn.nsk.hr/urn:nbn:hr:137:572520

Peruško, Ivana. "Analiza politika i pristupa upravljanja različitošću u profitnim organizacijama." Master's thesis, University of Pula, 2021. https://urn.nsk.hr/urn:nbn:hr:137:572520

Peruško, Ivana. "Analiza politika i pristupa upravljanja različitošću u profitnim organizacijama." Master's thesis, University of Pula, 2021. https://urn.nsk.hr/urn:nbn:hr:137:572520

Peruško, I. (2021). 'Analiza politika i pristupa upravljanja različitošću u profitnim organizacijama', Master's thesis, University of Pula, accessed 19 April 2024, https://urn.nsk.hr/urn:nbn:hr:137:572520

Peruško I. Analiza politika i pristupa upravljanja različitošću u profitnim organizacijama [Master's thesis]. Pula: University of Pula; 2021 [cited 2024 April 19] Available at: https://urn.nsk.hr/urn:nbn:hr:137:572520

I. Peruško, "Analiza politika i pristupa upravljanja različitošću u profitnim organizacijama", Master's thesis, University of Pula, Pula, 2021. Available at: https://urn.nsk.hr/urn:nbn:hr:137:572520

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Metadata
TitleAnaliza politika i pristupa upravljanja različitošću u profitnim organizacijama
Title (english)Analysis of Diversity Management Policies and Approaches in Profit Organisations
AuthorIvana Peruško
MentorSabina Lacmanović (mentor)
Committee memberLela Tijanić (predsjednik povjerenstva)
Committee memberSabina Lacmanović (član povjerenstva)
Committee memberErik Ružić (član povjerenstva)
GranterUniversity of Pula
(Faculty of economics and tourism "Dr. Mijo Mirković")
Pula
Defense date and country2021-09-30, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Organization and Management
Abstract
Analiza politika i pristupa upravljanja različitošću u profitnim organizacijama U ovom se diplomskom radu teorijski razmatraju i empirijski analiziraju pristupi i usporedbu pristupa i politika upravljanja različitošću u odabranim profitnim organizacijama (L'oreal, Netflix i PwC). Nakon definiranja različitosti, te analize prednosti i važnosti upravljanja različitošću, govori se o pristupima i politikama koje organizacije koriste u upravljanju različitostima. Empirijska analiza i usporedba pristupa i politika upravljanja različitošću temelji se na pet osnovnih dimenzija različitosti: spol, dob, rasa/etnicitet, seksualna orijentacija; te invaliditet. Na temelju dobivenih rezultata ustanovljeno je da je kreiranje pristupa i politika za upravljanje različitostima, ključno kako bi se razvila kultura tolerancije i inkluzije. Najčešće se to ostvaruje kroz sastavljanje plana ili programa upravljanja različitošću, kroz razvoj jakog vodstva, što podrazumijeva formiranje odbora za različitost i odgovornu osobu za provođenje definiranih politika upravljanja različitošću; kontinuiranim treninzima i edukacijama za prihvaćanje različitosti i otklanjanje stereotipa; usmjerenošću na različitost prilikom regrutacije i zapošljavanja; formiranjem programa potpora i povlastica zaposlenicima; formiranjem grupa potpore različitostima; suradnjom s lokalnim zajednicama; te marketinškom strategijom, gdje se internim razvojem kulture različitosti i tolerancije promiče ista također eksterno, odnosno prema tržištu.
Abstract (english)
Analysis of Diversity Management policies and approaches in for-profit organisations This thesis theoretically discusses and empirically analyses approaches and policies of diversity management in selected for-profit organizations (L'oreal, Netflix and PwC). After defining diversity, its benefits and the importance of its role, diversity management approaches and policies within the organization are explained and finally analysed through selected global for-profit organizations. Empirical analysis and comparison of approaches and policies in diversity management is based on five basic dimensions: gender, age, race / ethnicity, sexual orientation and disability. Based on the obtained results, the creation of approaches and policies for diversity management is crucial in order to develop a culture of tolerance and inclusion. This is most often achieved through the development of a diversity management plan or programme, through the development of strong leadership, which implies the formation of a diversity committee and a responsible person; continuous trainings and educations for accepting diversity and removing stereotypes; focusing on diversity in recruitment and employment; forming employees' program of support and benefits; forming diversity support networks; cooperation with local communities; and marketing strategy, where the internal development of a culture of tolerance and diversity promotes the same towards the market.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:137:572520
Study programmeTitle: Business Economics; Financial Management, Marketing Management, Management and Entrepreneurship,Tourism, Business Informatics; specializations in: Financial Management, Marketing Management, Management and Entrepreneurship, Tourism and Development, Business Informatics, Informatics Management
Course: Financial Management
Study programme type: university
Study level: graduate
Academic / professional title: magistar/magistra poslovne ekonomije (magistar/magistra poslovne ekonomije)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence In copyright icon
RepositoryDigital Repository Juraj Dobrila University of Pula
Created on2022-05-19 12:29:12

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