Marketing kongresnog turizma - stanje i izazovi za budućnost

Guštin, Maja

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undergraduate thesis

Marketing kongresnog turizma - stanje i izazovi za budućnost

Pula: University of Pula, 2016. urn:nbn:hr:137:848074

Guštin, Maja

University of Pula
Faculty of economics and tourism "Dr. Mijo Mirković"

Cite this document

APA 6th Edition

Guštin, M. (2016). Marketing kongresnog turizma - stanje i izazovi za budućnost (Undergraduate thesis). Pula: University of Pula. Retrieved from https://urn.nsk.hr/urn:nbn:hr:137:848074

MLA 8th Edition

Guštin, Maja. "Marketing kongresnog turizma - stanje i izazovi za budućnost." Undergraduate thesis, University of Pula, 2016. https://urn.nsk.hr/urn:nbn:hr:137:848074

Chicago 17th Edition

Guštin, Maja. "Marketing kongresnog turizma - stanje i izazovi za budućnost." Undergraduate thesis, University of Pula, 2016. https://urn.nsk.hr/urn:nbn:hr:137:848074

Harvard

Guštin, M. (2016). 'Marketing kongresnog turizma - stanje i izazovi za budućnost', Undergraduate thesis, University of Pula, accessed 20 April 2024, https://urn.nsk.hr/urn:nbn:hr:137:848074

Vancouver

Guštin M. Marketing kongresnog turizma - stanje i izazovi za budućnost [Undergraduate thesis]. Pula: University of Pula; 2016 [cited 2024 April 20] Available at: https://urn.nsk.hr/urn:nbn:hr:137:848074

IEEE

M. Guštin, "Marketing kongresnog turizma - stanje i izazovi za budućnost", Undergraduate thesis, University of Pula, Pula, 2016. Available at: https://urn.nsk.hr/urn:nbn:hr:137:848074

Cite this item: https://urn.nsk.hr/urn:nbn:hr:137:848074

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Metadata

Title	Marketing kongresnog turizma - stanje i izazovi za budućnost
Title (english)	Congress tourism marketing - State and Challenges for the future
Author	Maja Guštin
Mentor	Danijela Križman Pavlović (mentor)
Committee member	Aljoša Vitasović (predsjednik povjerenstva)
Committee member	Danijela Križman Pavlović (član povjerenstva)
Committee member	Dragan Benazić (član povjerenstva)
Granter	University of Pula (Faculty of economics and tourism "Dr. Mijo Mirković") Pula
Defense date and country	2016-09-28, Croatia
Scientific / art field, discipline and subdiscipline	SOCIAL SCIENCES Economics Trade and Tourism
Abstract	Turizam svakim danom sve važniji i kako su ulaganja u turizam velika kako na razini Hrvatske tako i na svjetskoj razini. Kongresni turizam označen je kao jedan od najprofitabilnijih selektivnih oblika turizama u Hrvatskoj, čiji ekonomski i financijski pokazatelji ukazuju na značajan rast u posljednjih nekoliko godina. Kongresni turizam u hrvatskom gospodarstvu pojavljuje se kao selektivni oblik turizma i jedan od čimbenika njegovog razvoja. Kongresni turizam ima značajan utjecaj na porast konkurentnosti hrvatskog turizma. Hrvatska je poznata kao još uvijek visoko ekološki očuvana zemlja, zbog čega ima sva potrebna prirodna i geografska obilježja za razvoj kongresnog turizma. Nalazi se na idealnom geopolitičkom području s dobro razvijenom infrastrukturom, ima bogatu povijesnu i kulturnu baštinu te je sigurna turistička destinacija za sudionike kongresa. Konkurentsnost hrvatskog turizma može se znatno poboljšati ulaganjem u poslovanje kongresnog turizma.
Abstract (english)	Tourism more important every day, and that investments in tourism great at both Croatian and at the global level. Congress tourism is marked as one of the most selective forms of tourism in Croatia, whose economic and financial indicators point to significant growth in recent years. Congress tourism in the Croatian economy appears as a selective form of tourism and one of the factors of its development. Conference Tourism has a significant impact on the increase of competitiveness of Croatian tourism. Croatia is known as a still highly preserved land, which has all the necessary natural and geographical features of the development of congress tourism. It is located in an ideal geopolitical area with well-developed infrastructure, has a rich historical and cultural heritage, and is a safe tourist destination for congress participants. Croatian tourism can be significantly improved by investing in a business conference tourism.
Keywords
Keywords (english)
Language	croatian
URN:NBN	urn:nbn:hr:137:848074
Study programme	Title: Business Economics; specializations in: Finance, Accounting and Auditing, Marketing Management, Management and Entrepreneurship, Tourism, Business Informatics Course: Tourism Study programme type: university Study level: undergraduate Academic / professional title: sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resource	Text
File origin	Born digital
Access conditions	Open access
Terms of use
Repository	Digital Repository Juraj Dobrila University of Pula
Created on	2017-02-13 16:12:55

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