Turizam festivala kao oblik turističke ponude

Zečević, Tanja

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master's thesis

Turizam festivala kao oblik turističke ponude

Pula: University of Pula, 2016. urn:nbn:hr:137:323746

Zečević, Tanja

University of Pula
Faculty of economics and tourism "Dr. Mijo Mirković"

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APA 6th Edition

Zečević, T. (2016). Turizam festivala kao oblik turističke ponude (Master's thesis). Pula: University of Pula. Retrieved from https://urn.nsk.hr/urn:nbn:hr:137:323746

MLA 8th Edition

Zečević, Tanja. "Turizam festivala kao oblik turističke ponude." Master's thesis, University of Pula, 2016. https://urn.nsk.hr/urn:nbn:hr:137:323746

Chicago 17th Edition

Zečević, Tanja. "Turizam festivala kao oblik turističke ponude." Master's thesis, University of Pula, 2016. https://urn.nsk.hr/urn:nbn:hr:137:323746

Harvard

Zečević, T. (2016). 'Turizam festivala kao oblik turističke ponude', Master's thesis, University of Pula, accessed 24 April 2024, https://urn.nsk.hr/urn:nbn:hr:137:323746

Vancouver

Zečević T. Turizam festivala kao oblik turističke ponude [Master's thesis]. Pula: University of Pula; 2016 [cited 2024 April 24] Available at: https://urn.nsk.hr/urn:nbn:hr:137:323746

IEEE

T. Zečević, "Turizam festivala kao oblik turističke ponude", Master's thesis, University of Pula, Pula, 2016. Available at: https://urn.nsk.hr/urn:nbn:hr:137:323746

Cite this item: https://urn.nsk.hr/urn:nbn:hr:137:323746

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Metadata

Title	Turizam festivala kao oblik turističke ponude
Title (english)	Festival tourism as a part of tourism offer
Author	Tanja Zečević
Mentor	Aljoša Vitasović (mentor)
Committee member	Mauro Dujmović (predsjednik povjerenstva)
Committee member	Aljoša Vitasović (član povjerenstva)
Committee member	Iva Slivar (član povjerenstva)
Granter	University of Pula (Faculty of economics and tourism "Dr. Mijo Mirković") Pula
Defense date and country	2016-10-13, Croatia
Scientific / art field, discipline and subdiscipline	SOCIAL SCIENCES Economics Trade and Tourism
Abstract	Turizam je jedna od najprofitabilnijih grana u svijetu koja utječe na ekonomski razvoj destinacije. Kroz kvalitetnu turističku ponudu povećava se atraktivnost destinacije. Na turističku ponudu utječe brojni čimbenici kao što su država, potražnja i društvo pri čemu važnu ulogu ima potražnja koja definira ponudu. S obzirom da su turisti sve iskusniji i zahtjevniji svaka destinacija nastoji diversificirati svoje proizvode. Shodno tome vlade širom svijeta su uvidjele da turizam festivala pozitivno utječu na gospodarstvo destinacije. Festivali su javne, tematske proslave koje se održavaju većinom na godišnjoj razini. Oni mogu koristiti u promjeni imidža destinaciju kroz kvalitetnu organizaciju istog. Stoga je potrebno analizirati vanjske i unutarnje faktore kako bi se što kvalitetnije smislila strategija razvoja turizma festivala.
Abstract (english)	Tourism is one of the most profitable branch in the world which affects the economic development of the destination. Through quality tourist offer increases the attractiveness of the destination. There are many factors which has impact on tourist offer such as government, demand and association. Demand has big role because it defines offer. Since the tourists are more experienced and more demanding each destination seeks to diversify its products. Consequently governments around the world have realized that tourism festival positively affect the economy of the destination. Festivals are public, themed celebrations that take place mostly on an annual basis. They can be used to change the image of the destination through quality organization of the same. Therefore, it is necessary to analyze the internal and external factors in order to come up with the best possible strategy for development of tourism festivals.
Keywords
Keywords (english)
Language	croatian
URN:NBN	urn:nbn:hr:137:323746
Study programme	Title: Business Economics; specializations in: Financial Management, Marketing Management, Management and Entrepreneurship, Tourism and Development, Business Informatics Course: Tourism and Development Study programme type: university Study level: graduate Academic / professional title: magistar/magistra ekonomije (magistar/magistra ekonomije)
Type of resource	Text
File origin	Born digital
Access conditions	Open access
Terms of use
Repository	Digital Repository Juraj Dobrila University of Pula
Created on	2017-02-16 12:50:30

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