Benchmarking u turizmu

Šerfez, Martina

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undergraduate thesis

Benchmarking u turizmu

Pula: University of Pula, 2018. urn:nbn:hr:137:191771

Šerfez, Martina

University of Pula
Faculty of economics and tourism "Dr. Mijo Mirković"

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APA 6th Edition

Šerfez, M. (2018). Benchmarking u turizmu (Undergraduate thesis). Pula: University of Pula. Retrieved from https://urn.nsk.hr/urn:nbn:hr:137:191771

MLA 8th Edition

Šerfez, Martina. "Benchmarking u turizmu." Undergraduate thesis, University of Pula, 2018. https://urn.nsk.hr/urn:nbn:hr:137:191771

Chicago 17th Edition

Šerfez, Martina. "Benchmarking u turizmu." Undergraduate thesis, University of Pula, 2018. https://urn.nsk.hr/urn:nbn:hr:137:191771

Harvard

Šerfez, M. (2018). 'Benchmarking u turizmu', Undergraduate thesis, University of Pula, accessed 19 April 2024, https://urn.nsk.hr/urn:nbn:hr:137:191771

Vancouver

Šerfez M. Benchmarking u turizmu [Undergraduate thesis]. Pula: University of Pula; 2018 [cited 2024 April 19] Available at: https://urn.nsk.hr/urn:nbn:hr:137:191771

IEEE

M. Šerfez, "Benchmarking u turizmu", Undergraduate thesis, University of Pula, Pula, 2018. Available at: https://urn.nsk.hr/urn:nbn:hr:137:191771

Cite this item: https://urn.nsk.hr/urn:nbn:hr:137:191771

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Metadata

Title	Benchmarking u turizmu
Title (english)	Benchmarking in tourism
Author	Martina Šerfez
Mentor	Ariana Nefat (mentor)
Committee member	Danijela Križman Pavlović (predsjednik povjerenstva)
Committee member	Ariana Nefat (član povjerenstva)
Committee member	Dražen Alerić (član povjerenstva)
Granter	University of Pula (Faculty of economics and tourism "Dr. Mijo Mirković") Pula
Defense date and country	2018-05-30, Croatia
Scientific / art field, discipline and subdiscipline	SOCIAL SCIENCES Economics Marketing
Abstract	Budućnost svakog poduzeća u uvjetima rastuće konkurencije dugoročno ovisi o ispravnoj i kontinuiranoj primjeni benchmarkinga kao sastavni dio svakodnevnog poslovanja. Ovim radom se ukazuje na osobine benchmarkinga, strategije koje se primjenjuju u analizi vanjskih i unutarnjih čimbenika te u konačnici oblikovanje optimalne strategije marketinga bitne za proces njegova implementiranja u poslovanje poduzeća. U sljedećem dijelu opisuju se pitanja kojima se susreću benchmarking provoditelji procesa u praksi kao što su problemi etike, špijuniranja i poslovne tajne, te naposljetku daje se osvrt primjene benchmarkinga u turizmu na konkretnom primjeru.
Abstract (english)	The future of every company in the growing competition environment in the long run depends on the correct and continuous application of benchmarking as an integral part of everyday business. This thesis focuses on benchmarking features, strategies applied in the analysis of external and internal factors, and ultimately the design of the optimal marketing strategy essential for the process of its implementation in business operations. The next section is based on the issues that benchmarking practitioners encounter in the process, such as problems of ethics, espionage and disclosure of business secrets, and finally on the application of benchmarking in tourism on a practical example.
Keywords
Keywords (english)
Language	croatian
URN:NBN	urn:nbn:hr:137:191771
Study programme	Title: Business Economics; specializations in: Finance, Accounting and Auditing, Marketing Management, Management and Entrepreneurship, Tourism, Business Informatics Course: Tourism Study programme type: university Study level: undergraduate Academic / professional title: sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resource	Text
File origin	Born digital
Access conditions	Open access
Terms of use
Repository	Digital Repository Juraj Dobrila University of Pula
Created on	2018-10-23 13:39:42

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