The strategy has become necessary for adapting to the challenges of the ambience. Unpredictability and market insecurity are leading organizations to think strategically. Business dynamics are pervaded by the competitive spirit and the desire to lead. Without a competitive climate and competition, there is no need for strategy as a game plan. The main task of the person who determines the position of the organization in relation to competitors is to understand and decide where the organization is potentially competing and then to enable it to do so. The quest for competitive advantage is at the heart of every organization's business, and its effectiveness depends on its own sustainability, ie. the severity of copying by others. The basic idea of the concept of generic strategies is that competitive advantage lies at the heart of each strategy, and its fulfillment requires that the organization makes a decision on which to base its competitive advantage and which strategy and area it will choose. The answers to the question of why certain businesses outgrow their competitors are behind the processes where companies come to unique strategies, put them into function, and adapt them when conditions change. The purpose of this paper is to explain strategic patterns of behavior in the form of selected strategies that organizations should follow in order to gain superiority over competition. For a better understanding of the theoretical work of the research, this paper contains how Porter's generic strategies were used in automotive industry during the time it has started.