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undergraduate thesis
Stvaranje odnosa s kupcima u hotelu "Park Plaza Histria Pula"
Pula: University of Pula, 2018. urn:nbn:hr:137:197877
Cipov, Dajana
University of Pula
Faculty of economics and tourism "Dr. Mijo Mirković"

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Cipov, D. (2018). Stvaranje odnosa s kupcima u hotelu "Park Plaza Histria Pula" (Undergraduate thesis). Pula: University of Pula. Retrieved from https://urn.nsk.hr/urn:nbn:hr:137:197877

Cipov, Dajana. "Stvaranje odnosa s kupcima u hotelu "Park Plaza Histria Pula"." Undergraduate thesis, University of Pula, 2018. https://urn.nsk.hr/urn:nbn:hr:137:197877

Cipov, Dajana. "Stvaranje odnosa s kupcima u hotelu "Park Plaza Histria Pula"." Undergraduate thesis, University of Pula, 2018. https://urn.nsk.hr/urn:nbn:hr:137:197877

Cipov, D. (2018). 'Stvaranje odnosa s kupcima u hotelu "Park Plaza Histria Pula"', Undergraduate thesis, University of Pula, accessed 19 April 2024, https://urn.nsk.hr/urn:nbn:hr:137:197877

Cipov D. Stvaranje odnosa s kupcima u hotelu "Park Plaza Histria Pula" [Undergraduate thesis]. Pula: University of Pula; 2018 [cited 2024 April 19] Available at: https://urn.nsk.hr/urn:nbn:hr:137:197877

D. Cipov, "Stvaranje odnosa s kupcima u hotelu "Park Plaza Histria Pula"", Undergraduate thesis, University of Pula, Pula, 2018. Available at: https://urn.nsk.hr/urn:nbn:hr:137:197877

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Metadata
TitleStvaranje odnosa s kupcima u hotelu "Park Plaza Histria Pula"
Title (english)Creating relationships with customers at hotel "Park Plaza Histria Pula"
AuthorDajana Cipov
MentorAriana Nefat (mentor)
Committee memberErik Ružić (predsjednik povjerenstva)
Committee memberAriana Nefat (član povjerenstva)
Committee memberDragan Benazić (član povjerenstva)
GranterUniversity of Pula
(Faculty of economics and tourism "Dr. Mijo Mirković")
Pula
Defense date and country2018-09-26, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Finance
Abstract
U današnje vrijeme, kupci predstavljaju osobe ili organizacije čija se svrha odnosi na kupovinu, pribavljanje, trošak i apsorbiranje proizvoda ili usluga. Ponašanje kupaca obuhvaća relativno mladi znanstveni predmet te zahtjeva konstantno praćenje ponašanja prilikom interakcije kupaca s okolinom. Sukladno stalnom rastu konkurencije, kupci svakodnevno dobivaju sve veći raspon odabira između određenih proizvoda i usluga, i to iz različitih krajeva svijeta. Temeljni uvjet postojanja svake pojedine kompanije odnosi se na posjedovanje velike i kvalitetne baze kupaca, a suvremeni marketing, kao sastavni dio, podrazumijeva nove tehnike i načine oglašavanja. Nadalje, danas svaka tvrtka želi svoju marku i brend približiti kupcima na što bolji način, a upravljanje odnosima s kupcima predstavlja poslovnu strategiju koja uključuje selekciju i upravljanje odnosima u svrhu stvaranja optimalne i dugoročne vrijednosti za tvrtku. Upravljanje odnosima s kupcima, kao sastavni dio hotela Park Plaza Histria, pokazalo se kao temeljni faktor poslovanja i stvaranja konkurentske prednosti.
Abstract (english)
Nowadays, customers are persons or organizations whose purpose is to acquire, cost and dispose of products or services. Customer Behavior covers a relatively young subject, and requires constant monitoring of customer behavior when interacting with the environment. In line with the constant growth of competition, buyers are increasingly receiving a range of products and services from different parts of the world on a daily basis. The basic requirement of each company is to own a large and good customer base, while modern marketing as an integral part implies new techniques and ways of advertising. Furthermore, today every company wants its brand and brand to approach customers in the best way, and customer relationship management is a business strategy that includes selection and relationship management to create optimal and long-term value for the company. Customer relationship management, as part of the Park Plaza Histria Hotel, has proved to be a key factor in business operations and creating competitive advantage.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:137:197877
Study programmeTitle: Business Economics; specializations in: Finance, Accounting and Auditing, Marketing Management, Management and Entrepreneurship, Tourism, Business Informatics
Course: Finance
Study programme type: university
Study level: undergraduate
Academic / professional title: sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence In copyright icon
RepositoryDigital Repository Juraj Dobrila University of Pula
Created on2019-05-14 14:15:28

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