prikaz prve stranice dokumenta Financiranje internog marketinga s osvrtom na "Plivu"
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master's thesis
Financiranje internog marketinga s osvrtom na "Plivu"
Zadar: University of Zadar, 2016. urn:nbn:hr:162:462594
Jureško, Anja
University of Zadar
Department of Economics

Cite this document

Jureško, A. (2016). Financiranje internog marketinga s osvrtom na "Plivu" (Master's thesis). Zadar: University of Zadar. Retrieved from https://urn.nsk.hr/urn:nbn:hr:162:462594

Jureško, Anja. "Financiranje internog marketinga s osvrtom na "Plivu"." Master's thesis, University of Zadar, 2016. https://urn.nsk.hr/urn:nbn:hr:162:462594

Jureško, Anja. "Financiranje internog marketinga s osvrtom na "Plivu"." Master's thesis, University of Zadar, 2016. https://urn.nsk.hr/urn:nbn:hr:162:462594

Jureško, A. (2016). 'Financiranje internog marketinga s osvrtom na "Plivu"', Master's thesis, University of Zadar, accessed 19 April 2024, https://urn.nsk.hr/urn:nbn:hr:162:462594

Jureško A. Financiranje internog marketinga s osvrtom na "Plivu" [Master's thesis]. Zadar: University of Zadar; 2016 [cited 2024 April 19] Available at: https://urn.nsk.hr/urn:nbn:hr:162:462594

A. Jureško, "Financiranje internog marketinga s osvrtom na "Plivu"", Master's thesis, University of Zadar, Zadar, 2016. Available at: https://urn.nsk.hr/urn:nbn:hr:162:462594

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Metadata
TitleFinanciranje internog marketinga s osvrtom na "Plivu"
Title (english)Financial Internal Marketing with Reference to PLIVA
AuthorAnja Jureško
MentorBerislav Bolfek (mentor)
Committee memberAnita Peša (predsjednik povjerenstva)
Committee memberBerislav Bolfek (član povjerenstva)
Committee memberMladen Rajko (član povjerenstva)
GranterUniversity of Zadar
(Department of Economics)
Zadar
Defense date and country2016-09-26, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Finance
Abstract
Interni marketing se kao pojam pojavio sedamdesetih godina. Osnovna misao internog marketinga polazi od različitih aktivnosti unutar organizacije čiji je osnovni cilj poznavanje vlastitih proizvoda odnosno usluga te razvijanje potpunog fokusiranja na kupca kod svih zaposlenika. U današnjem dinamičnom i turbulentnom okruženju u kojemu posluju organizacije veliki izazov predstavlja primjena internog marketinga i njegovih instrumenata. Međutim, veliku ulogu u upravljanju internim marketingom ima pronalaženje mogućnosti financiranja istog. Kako bi interni marketing ostvario najbolje učinke potrebno je detaljno analizirati mogućnosti financiranja internih marketinških aktivnosti kako bi organizacija zadržala likvidnost i solventnost poslovanja. Cilj ovog istraživanja je utvrditi načine i izvore financiranja internih marketinških aktivnosti i to na konkretnom primjeru Plive.
Abstract (english)
Internal marketing as a term appeared in '70. Basic idea of internal marketing comes from different activities within the organization whose main goal is knowledge of own products and services and development of complete focus on customer with all employees. in today's dynamic and turbulent environment where organizations participate, important aspect of management means financing internal marketing. to make internal marketing achieve its best effects, it is neccesary to analyze opportunities of financing to keep liquidity and solvency. The goal of this research is to determine the ways and sources for financing internal marketing activities, especially focusing on Pliva.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:162:462594
Study programmeTitle: Management
Study programme type: university
Study level: graduate
Academic / professional title: magistar/magistra ekonomije (magistar/magistra ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
RepositoryUniversity of Zadar Institutional Repository
Created on2017-07-18 07:02:04

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