No for many nations can be said that it was so strongly oriented to the project of national growth and as much as the Japanese in the post-war period. Not only did it succeed, but remains to see if it will overtake the West. From the role of the eternal recipient of cultural influences, Japan is slowly but surely transformed into the role of an important and equally desirable culture provider. Japan's progress has been achieved over the past 150 years; from an isolated country, Japan has become an integral part of the world order with a permanent role in shaping civilization and is strongly and stably incorporated in today's globalized world. It is important to point out that Japan, as a small country, was geographically isolated, and that isolation from other countries and cultures has had a great impact on the recognizable Japanese culture and the very concept that the Japanese have on themselves. Japan is a society of collectivism, and its culture has a significant influence on public relations practice, thus they are largely different from the public relations practice of Western countries, focusing on the interests of society, not the individual. The Croatian advantages that are mostly liked in Japan are natural beauties and monuments under the protection of UNESCO, cultural heritage and gastronomy. Public relations in Croatia are lagging behind of those in developed countries, but in recent years there has been a strengthening of the profession, which is evident primarily through the growth in the number of employed in the profession and the appearance of a series of public relations studies. One of the strongest links between the two countries is Adriatic tuna that has economically linked Croatia, that is Zadar and Japan, and Croatian and Japanese companies have had a very good cooperation for many years. This cooperation was an incentive for a wider exchange of experiences - cultural, gastronomic and traditional, with the aim of bringing together two geographically distant countries.