Cultural tourism, a relatively new concept, appeared in the second half of the 20th century. Because of that, there are still some polemics about this form of tourism. However, it is safe to claim that it includes both the past and the present, through cultural and historical heritage and contemporary cultural production. Nevertheless, one of the most famous cultural tourism forms is heritage tourism – the form of cultural tourism that includes cultural and natural heritage that was left to us from the past. Slavonski Brod possesses numerous resources that show the potential for development of cultural tourism, of which those needed for development of heritage tourism particularly stand out. First and foremost that is the Brod Fortress – a world heritage site. Of special interest is also intangible heritage in the form of folklore, which is in area of Slavonski Brod exceptionally nourished. However, the growth of cultural tourism as well as heritage tourism cannot be achieved without integration of tourism in all scopes of Slavonski Brod, starting from city administration to local population.