Title Stereotipi o knjižničarima i njihovoj profesiji
Title (english) Stereotypes about Librarians and their profession
Author Helena Šarić
Mentor Josip Ćirić (mentor)
Committee member Marijana Tomić (predsjednik povjerenstva)
Committee member Franjo Pehar (član povjerenstva)
Committee member Josip Ćirić (član povjerenstva)
Granter University of Zadar (Department of Information Sciences) Zadar
Defense date and country 2019-07-16, Croatia
Scientific / art field, discipline and subdiscipline SOCIAL SCIENCES Information and Communication Sciences
Abstract Ovaj rad bavi se pronalaženjem i istraživanjem stereotipa o knjižničarima i njihovoj profesiji. Stereotipima se kategorizira određena skupina ljudi, pri čemu se zanemaruju individualne razlike kod svake osobe. Korisni su jer pomoću njih svaka osoba svrstava druge osobe ili grupe ljudi u određenu kategoriju, a to omogućuje brže predviđanje ponašanja drugih ljudi. Cilj rada je utvrditi koji su stereotipi o knjižničarima i njihovoj profesiji prisutni među studentskom populacijom. O knjižničarima postoje brojni pozitivni i negativni stereotipi. Stereotipi koji se često vežu uz knjižničare i njihovu profesiju su kako je to profesija kojom se bave ženske osobe, koje nose naočale, imaju kosu svezanu u punđu, vole tišinu te čitati mnogo knjiga. Uz tu profesiju rijetko se vežu muške osobe, a kada se to dogodi, često su okarakterizirani s negativnim stereotipima. S druge strane, prema pozitivnim stereotipima knjižničari su pouzdani, prilagodljivi, snalažljivi, dobro informirani i korisni za društvo. Negativni stereotipi mogu utjecati na korisnike i zaposlenike, a prepoznavanje negativnih stereotipa može poslužiti knjižničarima kako bi ih iskoristili kao prednost za napredak vlastitih vještina i profesije. Pozitivni stereotipi pokazatelji su uspješnog rada te snažni motivatori za još veći napredak. U istraživanju primijenit će se metoda anketnog upitnika, a istražit će se kako ispitanici komuniciraju s knjižničarima, kako doživljavaju komunikaciju s knjižničarima te stereotipe koje imaju o njima i njihovoj profesiji. S obzirom na promjene i razvoj profesije koji se dogodilo napretkom informacijske i komunikacijske tehnologije, dobit će se uvid koliko su u današnje vrijeme uobičajeni stereotipi prisutni.
Abstract (english) This paper deals with finding and exploring stereotypes about librarians and their profession. Stereotypes are used to categorize a certain group of people, ignoring individual differences of each person. They are useful because by using it, other persons or groups are assigned to a particular category and that makes faster predicting the behavior of other people. The aim of the paper is to determine which stereotypes of librarians and their professions are present among the student population. There are numerous positive and negative stereotypes about librarians. Stereotypes often associated with librarians and their profession are that it is prfession for women, which are wearing glasses and their hair is tied in a bun, they are loving silence and reading a lot of books. Men are rarely associated with this profession, and when it happens, they are often characterized with negative stereotypes. On the other hand, according to positive stereotypes, librarians are reliable, adaptable, resourceful, well-informed and useful for society. Negative stereotypes can affect on users and employees. Recognizing negative stereotypes can serve librarians to take advantage of them to improve their own skills and profession. Positive stereotypes are indicators of successful work and powerful motivators for even greater progress. The metod which will be used in researsh is survey questionnaire. It will be investigated how examinees communicate with librarians, their experience communicating with librarians and the stereotypes they have about kibrarians and their profession. According to the changes and developments of the profession that has occurred with the advancement of information and communication technology, there will be insight into which stereotypes are present today.
Keywords
knjižničari
informacijske znanosti
stereotipi
knjižničarstvo
kompetencije knjižničara
Keywords (english)
librarians
information sciences
stereotypes
librarianship
librarian competencies
Language croatian
URN:NBN urn:nbn:hr:162:727833
Study programme Title: Library and Information Science Study programme type: university Study level: graduate Academic / professional title: magistar/magistra informacijskih znanosti (magistar/magistra informacijskih znanosti)
Type of resource Text
File origin Born digital
Access conditions Access restricted to students and staff of home institution
Terms of use
Repository University of Zadar Institutional Repository
Created on 2019-09-09 11:51:47