The topic of this thesis is A case study of the tourism valorization of the neighbourhood of Arbanasi, as one of the potential activities in that part of the town of Zadar with the emphasis of improving life quality of local population. This thesis saw into methods through which life can be improved for the local population with the tourism being the framework of development, and what are the possible obstacles in such development. The city neighbourhood of Arbanasi is one of the neighbourhoods of the town of Zadar, located on the southestern part of the town. It is predominantly surrounded with the coastline suitable for swimming, which helped define it's current form of tourism but this thesis demonstrates elements of the social and natural resources and attractions, which neighbourhood of Arbanasi, as a authentic historical district posseses, that hasn't been developed well enough, but have tremendous tourism potential. Furthermore, one of the goals of this thesis was to present an idea of „city centre outside of a city centre“, as a necessary content which adds up to the existing content outside of the tourist season, while during the summer season helps decrease the amount of traffic in the old town, the Zadar's Peninsula. It is accented in this thesis, that during the process of cultural and tourism revitalization of the neighbourhood of Arbanasi the guiding thread should be moderation and uniformity, found in sustainable tourism. As written in this thesis, true valorization of the city's neighbourhood can be achieved via tourism as guidance of development. Not only would the infrastructure of neighbourhood of Arbanasi tremendously improve by opening a museum or a cultural centre – mall, but also the untold story of the neighbourhood of Arbanasi would be valorised properly, and therefore, in turn, completely new content would be created in the tourism offer of the town of Zadar. The local population has a highly positive opinion and wants to demonstrate it's cultural and heritage elements and this thesis demonstrates all the elements of social and natural resources that make Arbanasi a tourism destination that isn't into one, and should become one.