Modeli i ponašanja potrošača u bankarstvu s obzirom na internet i mobilno bankarstvo u Republici Hrvatskoj

Kadija, Valentino

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master's thesis

Modeli i ponašanja potrošača u bankarstvu s obzirom na internet i mobilno bankarstvo u Republici Hrvatskoj

Zadar: University of Zadar, 2019. urn:nbn:hr:162:954013

Kadija, Valentino

University of Zadar
Department of Economics

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APA 6th Edition

Kadija, V. (2019). Modeli i ponašanja potrošača u bankarstvu s obzirom na internet i mobilno bankarstvo u Republici Hrvatskoj (Master's thesis). Zadar: University of Zadar. Retrieved from https://urn.nsk.hr/urn:nbn:hr:162:954013

MLA 8th Edition

Kadija, Valentino. "Modeli i ponašanja potrošača u bankarstvu s obzirom na internet i mobilno bankarstvo u Republici Hrvatskoj." Master's thesis, University of Zadar, 2019. https://urn.nsk.hr/urn:nbn:hr:162:954013

Chicago 17th Edition

Harvard

Kadija, V. (2019). 'Modeli i ponašanja potrošača u bankarstvu s obzirom na internet i mobilno bankarstvo u Republici Hrvatskoj', Master's thesis, University of Zadar, accessed 25 April 2024, https://urn.nsk.hr/urn:nbn:hr:162:954013

Vancouver

Kadija V. Modeli i ponašanja potrošača u bankarstvu s obzirom na internet i mobilno bankarstvo u Republici Hrvatskoj [Master's thesis]. Zadar: University of Zadar; 2019 [cited 2024 April 25] Available at: https://urn.nsk.hr/urn:nbn:hr:162:954013

IEEE

V. Kadija, "Modeli i ponašanja potrošača u bankarstvu s obzirom na internet i mobilno bankarstvo u Republici Hrvatskoj", Master's thesis, University of Zadar, Zadar, 2019. Available at: https://urn.nsk.hr/urn:nbn:hr:162:954013

Cite this item: https://urn.nsk.hr/urn:nbn:hr:162:954013

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Metadata

Title	Modeli i ponašanja potrošača u bankarstvu s obzirom na internet i mobilno bankarstvo u Republici Hrvatskoj
Title (english)	Models of Customer behaviour in Banking with review on Internet and Mobile banking in Republic of Croatia
Author	Valentino Kadija
Mentor	Aleksandra Krajnović (mentor)
Committee member	Ivica Zdrilić (predsjednik povjerenstva)
Committee member	Jurica Bosna (član povjerenstva)
Committee member	Aleksandra Krajnović (član povjerenstva)
Granter	University of Zadar (Department of Economics) Zadar
Defense date and country	2019-06-27, Croatia
Scientific / art field, discipline and subdiscipline	SOCIAL SCIENCES Economics Marketing
Abstract	Internet i mobilno bankarstvo predstavljaju suvremeni pristup u interakciji između potrošača i banke. Korištenje ovih usluga podrazumijeva brojne prednosti i koristi za potrošača. Ulaganje u razvoj modernijih i kvalitetnijih rješenja za korištenje internet i mobilnog bankarstva predstavlja za banku važnu odrednicu kojom ona gradi konkurentsku prednost i snižava operativne troškove poslovanja. U radu se analizira ponašanje potrošača prema tržišnim segmentima potrošača, njihovo zadovoljstvo i stavovi o uslugama internet i mobilnog bankarstva. Cilj ovoga rada je ispitati i ustanoviti jačinu korelacije između marketinških generacija i korištenja usluga internet i mobilnog bankarstva kod potrošača u Republici Hrvatskoj te potvrditi ili odbaciti hipotezu da potrošači s većom razinom obrazovanja, u odnosu na sve ostale skupine potrošača, čine najveći udio u ukupnoj populaciji koja koristi nove tehnologije u bankarstvu.
Abstract (english)	The Internet and mobile banking represent a modern approach in the interaction between customers and banks. The usage of these services include many advantages and benefits for the customers. The investment in development of more modern and higher quality solutions for the usage of internet and mobile banking represent an important for the bank on which it builds its competitive advantage and lowers the operative costs of management. In this thesis, customer behavior is analysed with in customer market segments via surveys of customer satisfaction and attitudes about the internet and mobile banking services. The aim of this thesis is to examine and determine the strength of the correlation between marketing generations and the usage of internet and mobile banking services for customers in the Republic of Croatia. Also, the aim is to confirm or dismiss the hypothesis that the majority of customers who use new technologies in banking have a higher level of education. Key
Keywords
Keywords (english)
Language	croatian
URN:NBN	urn:nbn:hr:162:954013
Study programme	Title: Management Study programme type: university Study level: graduate Academic / professional title: magistar/magistra ekonomije (magistar/magistra ekonomije)
Type of resource	Text
File origin	Born digital
Access conditions	Open access
Terms of use
Repository	University of Zadar Institutional Repository
Created on	2019-07-19 07:27:58

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