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undergraduate thesis
Gender and Language Identity of the Advertisements
Zadar: University of Zadar, 2016. urn:nbn:hr:162:341227
Zubak, Natalija
University of Zadar
Department of English

Cite this document

Zubak, N. (2016). Gender and Language Identity of the Advertisements (Undergraduate thesis). Zadar: University of Zadar. Retrieved from https://urn.nsk.hr/urn:nbn:hr:162:341227

Zubak, Natalija. "Gender and Language Identity of the Advertisements." Undergraduate thesis, University of Zadar, 2016. https://urn.nsk.hr/urn:nbn:hr:162:341227

Zubak, Natalija. "Gender and Language Identity of the Advertisements." Undergraduate thesis, University of Zadar, 2016. https://urn.nsk.hr/urn:nbn:hr:162:341227

Zubak, N. (2016). 'Gender and Language Identity of the Advertisements', Undergraduate thesis, University of Zadar, accessed 19 April 2024, https://urn.nsk.hr/urn:nbn:hr:162:341227

Zubak N. Gender and Language Identity of the Advertisements [Undergraduate thesis]. Zadar: University of Zadar; 2016 [cited 2024 April 19] Available at: https://urn.nsk.hr/urn:nbn:hr:162:341227

N. Zubak, "Gender and Language Identity of the Advertisements", Undergraduate thesis, University of Zadar, Zadar, 2016. Available at: https://urn.nsk.hr/urn:nbn:hr:162:341227

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Metadata
TitleGender and Language Identity of the Advertisements
Title (croatian)Rod i jezični identitet reklama
AuthorNatalija Zubak
MentorSenka Božić-Vrbančić (mentor)
Committee memberZlako Bukač (predsjednik povjerenstva)
Committee memberSenka Božić-Vrbančić (član povjerenstva)
Committee memberMario Vrbančić (član povjerenstva)
GranterUniversity of Zadar
(Department of English)
Zadar
Defense date and country2016-09-30, Croatia
Scientific / art field,
discipline and subdiscipline		HUMANISTIC SCIENCES
Philology
Theory and History of Literature
Abstract
This work analyzes the way in which women and men are presented in the certain American ads throughout the past few decades. The analysis shows although the feminist movement was successful the display of women in the ads had not been changed a lot considering the past. Women and the men are presented stereotypically, what reaches its peak in the modern times while presenting women as hyper-sexualized and men as dominant beings, who objectify women. Since almost every ad possess a little bit of past, it can be concluded that the gender is really construction, which is learnt through social norms or being in one culture.
Abstract (croatian)
Rad analizira način na koji su žene i muškarci prikazani u izabranim američkim reklamama kroz nekoliko desetljeća. Analiza ukazuje na činjenicu da unatoč uspješnosti feminističkog pokreta prikaz žena se u reklama nije znatno promijenio s obzirom na prošlost. I žene i muškarci su i dalje prikazivani stereotipno, što u moderno doba doseže svoje ekstreme prikazujući žene kao hiperseksualna, a muškarce kao dominantna bića koja objektiviziraju žene. Pošto skoro svaka reklama sadrži barem mali vidljivi dio prošlosti, može se zaključiti da je rod zaista konstrukcija koja se uči kroz socijalne norme ili kroz bivanje u određenoj kulturi.
Keywords
Keywords (croatian)
Languageenglish
URN:NBNurn:nbn:hr:162:341227
Study programmeTitle: English Language and Literature (double major)
Study programme type: university
Study level: undergraduate
Academic / professional title: sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) engleskoga jezika i književnosti (sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) engleskoga jezika i književnosti)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence In copyright icon
RepositoryUniversity of Zadar Institutional Repository
Created on2016-12-09 12:02:29

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