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undergraduate thesis
Gerilla marketing
Gospić: Polytechnic Nikola Tesla in Gospić, 2022. urn:nbn:hr:107:038594
Marinac, Ivana
Polytechnic Nikola Tesla in Gospić
Business department

Cite this document

Marinac, I. (2022). Gerilla marketing (Undergraduate thesis). Gospić: Polytechnic Nikola Tesla in Gospić. Retrieved from https://urn.nsk.hr/urn:nbn:hr:107:038594

Marinac, Ivana. "Gerilla marketing." Undergraduate thesis, Polytechnic Nikola Tesla in Gospić, 2022. https://urn.nsk.hr/urn:nbn:hr:107:038594

Marinac, Ivana. "Gerilla marketing." Undergraduate thesis, Polytechnic Nikola Tesla in Gospić, 2022. https://urn.nsk.hr/urn:nbn:hr:107:038594

Marinac, I. (2022). 'Gerilla marketing', Undergraduate thesis, Polytechnic Nikola Tesla in Gospić, accessed 26 April 2024, https://urn.nsk.hr/urn:nbn:hr:107:038594

Marinac I. Gerilla marketing [Undergraduate thesis]. Gospić: Polytechnic Nikola Tesla in Gospić; 2022 [cited 2024 April 26] Available at: https://urn.nsk.hr/urn:nbn:hr:107:038594

I. Marinac, "Gerilla marketing", Undergraduate thesis, Polytechnic Nikola Tesla in Gospić, Gospić, 2022. Available at: https://urn.nsk.hr/urn:nbn:hr:107:038594

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Metadata
TitleGerilla marketing
Title (english)Guerrilla Marketing
AuthorIvana Marinac
MentorMarija Baburić Vranešić (mentor)
Committee memberMile Vičić (predsjednik povjerenstva)
Committee memberIvana Tonković-Pražić (član povjerenstva)
Committee memberMarija Baburić Vranešić (član povjerenstva)
GranterPolytechnic Nikola Tesla in Gospić
(Business department)
Gospić
Defense date and country2022-07-14, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Abstract
Tehnologija se stalno razvija i postaje dio života svakog čovjeka. Razvitkom tehnologije razvijaju se i svi bitni ekonomski elemnet, pa tako i elementi marketinga. Tradicionalni marketing danas nije toliko zastupljen kao gerilla marketing. Tradicionalni marketing zahtjeva velika novčana ulaganja stoga je prikladniji za velike kompanije kojima budžet nije problem. Danas glavnu ulogu u marketingu ima jedna od najzastupljenijih podvrsta marketinga, a to je gerilla marketing. Obilježja gerilla marketinga su krativnost, originalnost, mašta, inovativnost i „mali budžet“. Stoga je cilj ovog rada upoznavanje svih bitnih pojmova, karakteristika i oblika gerilla marketinga, kao i njegove primjene u praksi.
Abstract (english)
Technology is constantly evolving and becoming a part of every human life. With the development of technology all important economic elements are being developed including the elements of marketing. Traditional marketing today is not as represented as guerrilla marketing. Traditional marketing requires large financial investments and he is more suitable for large companies with big budget. Today the main role in marketing is played by one of the most common subtypes of marketing that is guerrilla marketing. The characteristics of guerrilla marketing are creativity, originality, imagination, innovation and "small budget". The object of this final paper is to get acquainted with all the important concepts, characteristics and forms of guerrilla marketing, as well as its application in practice.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:107:038594
Study programmeTitle: Economics of entrepreneurship
Study programme type: professional
Study level: undergraduate
Academic / professional title: stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to authenticated users
Terms of useLicence In copyright icon
RepositoryPolytechnic Nikola Tesla in Gospić
Created on2022-09-05 11:43:16

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