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undergraduate thesis
Studentski portal, digitalne vještine za Erasmus studente
Gospić: Polytechnic Nikola Tesla in Gospić, 2017. urn:nbn:hr:107:664347
Mraović, Jure
Polytechnic Nikola Tesla in Gospić
Business department

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Mraović, J. (2017). Studentski portal, digitalne vještine za Erasmus studente (Undergraduate thesis). Gospić: Polytechnic Nikola Tesla in Gospić. Retrieved from https://urn.nsk.hr/urn:nbn:hr:107:664347

Mraović, Jure. "Studentski portal, digitalne vještine za Erasmus studente." Undergraduate thesis, Polytechnic Nikola Tesla in Gospić, 2017. https://urn.nsk.hr/urn:nbn:hr:107:664347

Mraović, Jure. "Studentski portal, digitalne vještine za Erasmus studente." Undergraduate thesis, Polytechnic Nikola Tesla in Gospić, 2017. https://urn.nsk.hr/urn:nbn:hr:107:664347

Mraović, J. (2017). 'Studentski portal, digitalne vještine za Erasmus studente', Undergraduate thesis, Polytechnic Nikola Tesla in Gospić, accessed 24 April 2024, https://urn.nsk.hr/urn:nbn:hr:107:664347

Mraović J. Studentski portal, digitalne vještine za Erasmus studente [Undergraduate thesis]. Gospić: Polytechnic Nikola Tesla in Gospić; 2017 [cited 2024 April 24] Available at: https://urn.nsk.hr/urn:nbn:hr:107:664347

J. Mraović, "Studentski portal, digitalne vještine za Erasmus studente", Undergraduate thesis, Polytechnic Nikola Tesla in Gospić, Gospić, 2017. Available at: https://urn.nsk.hr/urn:nbn:hr:107:664347

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Metadata
TitleStudentski portal, digitalne vještine za Erasmus studente
Title (english)Student Portal, Digital Skills for Erasmus Students
AuthorJure Mraović
MentorMile Vičić (mentor)
Committee memberMarija Baburić Vranešić (predsjednik povjerenstva)
Committee memberIvana Arbanas (član povjerenstva)
Committee memberMile Vičić (član povjerenstva)
GranterPolytechnic Nikola Tesla in Gospić
(Business department)
Gospić
Defense date and country2017-09-22, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Economics of Entrepreneurship
Abstract
Mnoge tvrtke i organizacije u potrazi su za talentima koji posjeduju digitalne vještine i kompetencije, a neke od njih i u okviru erasmus+ stručne prakse. Participiranjem u radu studentskog portalu (tehnički izveden u okviru mog završnog rada), studenti početnih godina mogu stjecati upravo takve vještine: osmisliti prvu kampanju digitalnog marketinga i koristiti relevantne alate, ureĎivati web stranicu, kreirati sadržaje raznih formata, prakticirati oglašavanje na društvenim mrežama, digitalno prikupljati i analizirati statističke podatke. Ovaj rad pridodaje važnost i objašnjava digitalnu ekonomiju, digitalne vještine i kompetencije. TakoĎer pruža osnovna teorijska znanja o spomenutim vještinama, te alatima poput Google AdWords i Google Analytics. Prikazana je organizacija i funkcioniranje portala koji podrazumijeva angažiranje studenata, a s ciljem motiviranja za uključenje u erasmus+ programe.
Abstract (english)
Many companies and organizations are in search for talents who possess digital skills and competences, some of which through the Erasmus+ internship. By participating on student portal (technically developed as a part of this work) during the initial years of study, students can obtain those skills: design their first digital marketing campaign and use relevant tools, edit websites, create content in different formats, practice digital advertising on social media, digitally collect and analyse statistics. This work emphasises digital economy, digital skills and competences. It also offers basic theoretical knowledge about mentioned skills, and tools like Google AdWords and Google Analytics. It explains how student portal should be organized and run, while engaging and motivating students for Erasmus+ programs.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:107:664347
Study programmeTitle: Economics of entrepreneurship
Study programme type: professional
Study level: undergraduate
Academic / professional title: stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence In copyright icon
RepositoryPolytechnic Nikola Tesla in Gospić
Created on2018-03-26 11:11:54

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