The paper analyzes the current state and potential of cultural tourism development in Slavonia. The research showed that cultural tourism in Slavonia exists, but it is only in the initial phase and is developing slowly due to a number of limitations, primarily due to the lack of adequate management and marketing (promotion) and lack of financial resources. Another problem is the lack of institutional support, although institutions, along with NGOs and the private sector, are key stakeholders in the creation of cultural tourism in Slavonia. On the other hand, non-governmental organizations and small business entities have a large and significant role in creating the offer, especially folk ensembles and associations, as well as crafts and family farms. The advantages of Slavonia's cultural tourism are the growing interest of guests, numerous new initiatives, and the existence of all necessary cultural and artistic resources for the development of desirable cultural tourism offer - great potential lies in upgrading the interpretation and presentation of cultural heritage and in modern art scenes. Given all the above, it is proposed to apply the concept of destination management organization, within which Slavonia would be branded as a unique tourist product, which would unify the offer, reorganize management and educate the staff, reduce administrative costs and promote this area as a single destination, which would make promotion more effective and stronger.