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undergraduate thesis
Zastupljenost iinternetskog marketinga u promociji i prodaji restorantskih usluga na području Zagreba
Zagreb: VERN University of Applied Sciences, 2017. urn:nbn:hr:146:670912
Miličić, Petra
VERN University

Cite this document

Miličić, P. (2017). Zastupljenost iinternetskog marketinga u promociji i prodaji restorantskih usluga na području Zagreba (Undergraduate thesis). Zagreb: VERN University . Retrieved from https://urn.nsk.hr/urn:nbn:hr:146:670912

Miličić, Petra. "Zastupljenost iinternetskog marketinga u promociji i prodaji restorantskih usluga na području Zagreba." Undergraduate thesis, VERN University , 2017. https://urn.nsk.hr/urn:nbn:hr:146:670912

Miličić, Petra. "Zastupljenost iinternetskog marketinga u promociji i prodaji restorantskih usluga na području Zagreba." Undergraduate thesis, VERN University , 2017. https://urn.nsk.hr/urn:nbn:hr:146:670912

Miličić, P. (2017). 'Zastupljenost iinternetskog marketinga u promociji i prodaji restorantskih usluga na području Zagreba', Undergraduate thesis, VERN University , accessed 19 April 2024, https://urn.nsk.hr/urn:nbn:hr:146:670912

Miličić P. Zastupljenost iinternetskog marketinga u promociji i prodaji restorantskih usluga na području Zagreba [Undergraduate thesis]. Zagreb: VERN University ; 2017 [cited 2024 April 19] Available at: https://urn.nsk.hr/urn:nbn:hr:146:670912

P. Miličić, "Zastupljenost iinternetskog marketinga u promociji i prodaji restorantskih usluga na području Zagreba", Undergraduate thesis, VERN University , Zagreb, 2017. Available at: https://urn.nsk.hr/urn:nbn:hr:146:670912

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Metadata
TitleZastupljenost iinternetskog marketinga u promociji i prodaji restorantskih usluga na području Zagreba
Title (english)The presence of Internet marketing in the promotion and sale of restaurant services in the city of Zagreb
AuthorPetra Miličić
MentorIvan Gašpert (mentor)
GranterVERN University
Zagreb
Defense date and country2017-12-21, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Abstract
U radu se istražuje zastupljenost internetskog marketinga u promociji i prodaji restoranskih usluga na području Zagreba. Cilj rada je ispitati učestalost korištenja internetskog marketinga s ciljem promocije i prodaje ugostiteljskih usluga, vrste alata koje se koriste i stupanj zadovoljstva istima kao i ispitati ograničenja u realizaciji online marketinške komunikacije. Prilikom pisanja rada korišteni su primarni i sekundarni izvori podataka. Rezultati istraživanja pokazuju da je internet prepoznat kao kanal promocije i prodaje restoranskih usluga na području Zagreba, ali je učestalost uporabe internetskih alata povremena, te ju je potrebno intenzivirati. Najzastupljeniji alati internetskog marketinga među ugostiteljskim objektima u Zagrebu su SEO promocija i oglašavanje na portalima i društvenim mrežama, a povremeno se koriste blogging, e-mail marketing i online kuponi i drugi oblici unaprjeđenja prodaje. Najznačajnije ograničenje u provedbi internetskog marketinga je financijsko ograničenje, odnosno visina marketinškog budžeta.
Abstract (english)
The paper examines the presence of Internet marketing in the promotion and sale of restaurant services in the area of Zagreb. The aim of the paper is to examine the frequency of use of Internet marketing with the aim of promoting and selling catering services, the types of tools used and their degree of satisfaction, as well as, examining the limitations in realizing online marketing communications. Primary and secondary data sources were used in the research. Research results show that the Internet is recognized as a channel for promotion and sale of restaurant services in the city of Zagreb, but the frequency of the usage of the Internet tools is occasional and needs to be intensified. The most widely used internet marketing tools among the catering facilities in Zagreb are SEO promotion and advertising on portals and social networks, and occasionally blogging, email marketing and online coupons and other forms of sales promotion are used occasionally. The most significant limitation in the implementation of Internet marketing is the financial limit of the marketing budget.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:146:670912
Study programmeTitle: Tourism; specializations in: Tourism Management, Hotel Management
Course: Tourism Management
Study programme type: professional
Study level: undergraduate
Academic / professional title: stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
RepositoryVERN' University Repository
Created on2018-01-19 16:10:03

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