Projekt implementacije e-trgovine na primjeru tvrtke XY

Gruban Lauš, Nevena

prikaz prve stranice dokumenta Projekt implementacije e-trgovine na primjeru tvrtke XY

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undergraduate thesis

Projekt implementacije e-trgovine na primjeru tvrtke XY

Zagreb: VERN University of Applied Sciences, 2019. urn:nbn:hr:146:784194

Gruban Lauš, Nevena

VERN University

Cite this document

APA 6th Edition

Gruban Lauš, N. (2019). Projekt implementacije e-trgovine na primjeru tvrtke XY (Undergraduate thesis). Zagreb: VERN University . Retrieved from https://urn.nsk.hr/urn:nbn:hr:146:784194

MLA 8th Edition

Gruban Lauš, Nevena. "Projekt implementacije e-trgovine na primjeru tvrtke XY." Undergraduate thesis, VERN University , 2019. https://urn.nsk.hr/urn:nbn:hr:146:784194

Chicago 17th Edition

Gruban Lauš, Nevena. "Projekt implementacije e-trgovine na primjeru tvrtke XY." Undergraduate thesis, VERN University , 2019. https://urn.nsk.hr/urn:nbn:hr:146:784194

Harvard

Gruban Lauš, N. (2019). 'Projekt implementacije e-trgovine na primjeru tvrtke XY', Undergraduate thesis, VERN University , accessed 24 April 2024, https://urn.nsk.hr/urn:nbn:hr:146:784194

Vancouver

Gruban Lauš N. Projekt implementacije e-trgovine na primjeru tvrtke XY [Undergraduate thesis]. Zagreb: VERN University ; 2019 [cited 2024 April 24] Available at: https://urn.nsk.hr/urn:nbn:hr:146:784194

IEEE

N. Gruban Lauš, "Projekt implementacije e-trgovine na primjeru tvrtke XY", Undergraduate thesis, VERN University , Zagreb, 2019. Available at: https://urn.nsk.hr/urn:nbn:hr:146:784194

Cite this item: https://urn.nsk.hr/urn:nbn:hr:146:784194

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Metadata

Title	Projekt implementacije e-trgovine na primjeru tvrtke XY
Title (english)	The project of implementation of e-commerce in XY company
Author	Nevena Gruban Lauš
Mentor	Krešo Vargec (mentor)
Granter	VERN University Zagreb
Defense date and country	2019-06-18, Croatia
Scientific / art field, discipline and subdiscipline	SOCIAL SCIENCES Information and Communication Sciences
Abstract	Cilj istraživanja jest napraviti analizu postojećeg stanja Iskon e-trgovine i determinirati trenutačnu poziciju na tržištu. Kako bi se cilj mogao ostvariti, potrebno je krenuti od same inicijative za kreiranje Iskon.Webshopa, preko specifikacije i faza razvoja, do same implementacije. Radi utvrđivanja mogućih pogrešnih odluka i koraka postojeće e-trgovine, detaljno se analiziraju faze implementacije, tehnička specifikacija i dizajn stranice. Rezultat analize dovodi do zaključka da itekako postoji prostor za napredak te da je isti moguće postići podizanjem svijesti o brendu, SEO1 optimizacijom, uvođenjem novih metoda plaćanja i implementacijom košarice. U istraživanju su korištene znanstvene metode: studija slučaja, deskriptivna i komparativna analiza te modeliranje.
Abstract (english)	Aim of this research is to make an analysis of the existing situation in Iskons' e-commerce and to determine the current position in market. In order to achieve the aim, it is necessary to start from the initiative of creating Iskon.Webshop, through the specification and the development phase, and finally to the implementation itself. In order to identify possible wrongs and steps of the existing e-commerce, the implementation phases, technical specifications and design pages are analysed in detail. The result of the analysis leads to the conclusion that there is plenty of room for improvement, and that it is possible to achieve it by brand awareness, SEO2 optimization, introduction of new payment methods and cart implementation. Scientific methods were used in the research: case study, descriptive and comparative analysis and modelling.
Keywords
Keywords (english)
Language	croatian
URN:NBN	urn:nbn:hr:146:784194
Study programme	Title: Business Informatics Study programme type: professional Study level: undergraduate Academic / professional title: stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) poslovne informatike (stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) poslovne informatike)
Type of resource	Text
File origin	Born digital
Access conditions	Access restricted to students and staff of home institution
Terms of use
Repository	VERN' University Repository
Created on	2019-06-19 14:58:21

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