Analiza percepcije i mogućnost unapređenja turističke ponude Umaga

Roža, Marina

prikaz prve stranice dokumenta Analiza percepcije i mogućnost unapređenja turističke ponude Umaga

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undergraduate thesis

Analiza percepcije i mogućnost unapređenja turističke ponude Umaga

Zagreb: VERN University of Applied Sciences, 2019. urn:nbn:hr:146:886101

Roža, Marina

VERN University

Cite this document

APA 6th Edition

Roža, M. (2019). Analiza percepcije i mogućnost unapređenja turističke ponude Umaga (Undergraduate thesis). Zagreb: VERN University . Retrieved from https://urn.nsk.hr/urn:nbn:hr:146:886101

MLA 8th Edition

Roža, Marina. "Analiza percepcije i mogućnost unapređenja turističke ponude Umaga." Undergraduate thesis, VERN University , 2019. https://urn.nsk.hr/urn:nbn:hr:146:886101

Chicago 17th Edition

Roža, Marina. "Analiza percepcije i mogućnost unapređenja turističke ponude Umaga." Undergraduate thesis, VERN University , 2019. https://urn.nsk.hr/urn:nbn:hr:146:886101

Harvard

Roža, M. (2019). 'Analiza percepcije i mogućnost unapređenja turističke ponude Umaga', Undergraduate thesis, VERN University , accessed 24 April 2024, https://urn.nsk.hr/urn:nbn:hr:146:886101

Vancouver

Roža M. Analiza percepcije i mogućnost unapređenja turističke ponude Umaga [Undergraduate thesis]. Zagreb: VERN University ; 2019 [cited 2024 April 24] Available at: https://urn.nsk.hr/urn:nbn:hr:146:886101

IEEE

M. Roža, "Analiza percepcije i mogućnost unapređenja turističke ponude Umaga", Undergraduate thesis, VERN University , Zagreb, 2019. Available at: https://urn.nsk.hr/urn:nbn:hr:146:886101

Cite this item: https://urn.nsk.hr/urn:nbn:hr:146:886101

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Metadata

Title	Analiza percepcije i mogućnost unapređenja turističke ponude Umaga
Title (english)	The Perception Analysis and the Improvement Possibility of Tourism Offer in Umag
Author	Marina Roža
Mentor	Martina Majić (mentor)
Granter	VERN University Zagreb
Defense date and country	2019-06-18, Croatia
Scientific / art field, discipline and subdiscipline	SOCIAL SCIENCES Economics
Abstract	U radu je dan kratak pregled turizma u Umagu i percepcije Umaga kao destinacije. Prikazana je i sklonost talijanskih turista biranju Umaga kao omiljene destinacije te je provedeno istraživanje o mogućnostima unapređenja ponude Grada Umaga. Kao istraživačka metoda korišten je intervju. Provedenim intervjuom s direktorom Turističke zajednice Grada Umaga dobiven je temeljiti uvid u mogućnostima unapređenja ponude Umaga. Temeljem istraživanja dolazi se do saznanja kako dodatni sadržaji, posebno eventi, omogućuju unapređenje i produženje sezone. Grad Umag je destinacija s dugom tradicijom u turizmu. Čisto more, osjećaj sigurnosti, uređenost i prometna blizina ostalih važnih destinacija ostvaruju vjernost turista. Umag ipak ima mnogo potencijala za daljnji razvitak ponude.
Abstract (english)	This paper offers a brief review of tourism in Umag, how Umag is perceived as a tourist destination and it displays a research on how to improve the tourist offer of the City of Umag. It also shows the tendency of Italian tourists to choose Umag as their favourite destination. The research method used was the interview. An interview conducted with the executive of the tourist community of Umag provides a thorough insight into ways to improve Umag's tourist offer. The research yielded methods which can improve the offer and extend the tourist season by adding contents and events. Umag is a tourist destination with a long tradition. The clean sea, a sense of security and the proximity to other tourist destinations are some of the reasons why tourists are loyal to Umag. However there are still ways to improve the tourist offer in Umag.
Keywords
Keywords (english)
Language	croatian
URN:NBN	urn:nbn:hr:146:886101
Study programme	Title: Tourism; specializations in: Tourism Management, Hotel Management Course: Tourism Management Study programme type: professional Study level: undergraduate Academic / professional title: stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resource	Text
File origin	Born digital
Access conditions	Access restricted to students and staff of home institution
Terms of use
Repository	VERN' University Repository
Created on	2019-07-11 11:07:35

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