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undergraduate thesis
Analiza utjecaja digitalnih influencera na stavove generacije Z
Zagreb: VERN University of Applied Sciences, 2019. urn:nbn:hr:146:571800
Capak, Blanka
VERN University

Cite this document

Capak, B. (2019). Analiza utjecaja digitalnih influencera na stavove generacije Z (Undergraduate thesis). Zagreb: VERN University . Retrieved from https://urn.nsk.hr/urn:nbn:hr:146:571800

Capak, Blanka. "Analiza utjecaja digitalnih influencera na stavove generacije Z." Undergraduate thesis, VERN University , 2019. https://urn.nsk.hr/urn:nbn:hr:146:571800

Capak, Blanka. "Analiza utjecaja digitalnih influencera na stavove generacije Z." Undergraduate thesis, VERN University , 2019. https://urn.nsk.hr/urn:nbn:hr:146:571800

Capak, B. (2019). 'Analiza utjecaja digitalnih influencera na stavove generacije Z', Undergraduate thesis, VERN University , accessed 19 April 2024, https://urn.nsk.hr/urn:nbn:hr:146:571800

Capak B. Analiza utjecaja digitalnih influencera na stavove generacije Z [Undergraduate thesis]. Zagreb: VERN University ; 2019 [cited 2024 April 19] Available at: https://urn.nsk.hr/urn:nbn:hr:146:571800

B. Capak, "Analiza utjecaja digitalnih influencera na stavove generacije Z", Undergraduate thesis, VERN University , Zagreb, 2019. Available at: https://urn.nsk.hr/urn:nbn:hr:146:571800

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Metadata
TitleAnaliza utjecaja digitalnih influencera na stavove generacije Z
Title (english)The impact of digital influencers on the Generation Z attitudes
AuthorBlanka Capak
MentorMarija Volarević (mentor)
GranterVERN University
Zagreb
Defense date and country2019-10-09, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Information and Communication Sciences
Abstract
Razvoj i popularizacija interneta unatrag nekoliko godina dovela je do ekspanzije društvenih mreža. Primjećuje se sve veća upotreba društvenih mreža među mladima i rast popularnosti javnih osoba koje imaju utjecaj na populaciju, odnosno rast influencera na društvenim mrežama. Ovim je radom istražen utjecaj digitalnih influencera na stajališta generacije Z kroz primarnu kvalitativnu metodu istraživanja - fokus-grupe. U istraživanju su sudjelovali učenici osnovne i učenici srednje škole. Metodom fokus-grupe ispitane su medijske navike učenika, kakvu svrhu za njih imaju novi mediji i kako na njih i njihove potrošačke navike utječu digitalni influenceri. Istraživanje je pokazalo da mladi u Hrvatskoj prate nove medije i društvene medije s pomoću kojih se informiraju. Tradicionalni su mediji za generaciju Z zastarjeli. Ta generacija provodi vrijeme na društvenim mrežama na kojima prate objave influencera koji imaju utjecaj na njihove potrošačke navike.
Abstract (english)
The development and popularization of the Internet over the past few years has led to the expansion of social networks. There is an increasing use of social networks among young people and an increase in the popularity of public figures who have an impact on the population and the growth of influencers on social networks. This seminar explores the impact of digital influencers on the Generation Z attitudes through a primary qualitative research method - focus group. Primary and secondary school students participated in the study. The focus group method examined the media habits of students, their purpose for new media and how they and their consumer habits are affected by digital influencers. The research found that young people in Croatia are following new media and social media to help them get informed. Traditional media is outdated media for the Generation Z. This generation spends time on social networks where they track down influencers who have an impact on their spending habits.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:146:571800
Study programmeTitle: Public Relations and Media Studies
Study programme type: professional
Study level: undergraduate
Academic / professional title: stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) odnosa s javnošću (stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) odnosa s javnošću)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
RepositoryVERN' University Repository
Created on2019-10-18 13:22:36

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