prikaz prve stranice dokumenta Utjecaj digitalnih influencera na promoviranje i prodaju proizvoda u Hrvatskoj
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undergraduate thesis
Utjecaj digitalnih influencera na promoviranje i prodaju proizvoda u Hrvatskoj
Zagreb: VERN University of Applied Sciences, 2019. urn:nbn:hr:146:276763
Galijatović, Marija
VERN University

Cite this document

Galijatović, M. (2019). Utjecaj digitalnih influencera na promoviranje i prodaju proizvoda u Hrvatskoj (Undergraduate thesis). Zagreb: VERN University . Retrieved from https://urn.nsk.hr/urn:nbn:hr:146:276763

Galijatović, Marija. "Utjecaj digitalnih influencera na promoviranje i prodaju proizvoda u Hrvatskoj." Undergraduate thesis, VERN University , 2019. https://urn.nsk.hr/urn:nbn:hr:146:276763

Galijatović, Marija. "Utjecaj digitalnih influencera na promoviranje i prodaju proizvoda u Hrvatskoj." Undergraduate thesis, VERN University , 2019. https://urn.nsk.hr/urn:nbn:hr:146:276763

Galijatović, M. (2019). 'Utjecaj digitalnih influencera na promoviranje i prodaju proizvoda u Hrvatskoj', Undergraduate thesis, VERN University , accessed 19 April 2024, https://urn.nsk.hr/urn:nbn:hr:146:276763

Galijatović M. Utjecaj digitalnih influencera na promoviranje i prodaju proizvoda u Hrvatskoj [Undergraduate thesis]. Zagreb: VERN University ; 2019 [cited 2024 April 19] Available at: https://urn.nsk.hr/urn:nbn:hr:146:276763

M. Galijatović, "Utjecaj digitalnih influencera na promoviranje i prodaju proizvoda u Hrvatskoj", Undergraduate thesis, VERN University , Zagreb, 2019. Available at: https://urn.nsk.hr/urn:nbn:hr:146:276763

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Metadata
TitleUtjecaj digitalnih influencera na promoviranje i prodaju proizvoda u Hrvatskoj
Title (english)The influence of digital influencers on product promotion and sales in Croatia
AuthorMarija Galijatović
MentorMarija Volarević (mentor)
GranterVERN University
Zagreb
Defense date and country2019-10-09, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Information and Communication Sciences
Abstract
Komunikacija je ključ uspjeha svakoga poslovanja. Zato su poduzeća oduvijek pronalazila načine upućivanja strateški odabranih poruka svojim ciljanim skupinama. Društvene su mreže u današnje vrijeme postale ključne za razmjenu informacija među privatnim osobama, ali i između poduzeća i potrošača. Tradicionalno reklamiranje i internetski oglasi više ne zadovoljavaju potrebe potrošača, stoga poduzeća biraju nove načine za prijenos svojih poruka – influencere. Influenceri su postali sredstvo kojim poduzeća dopiru do svijesti potrošača u kreiranju potreba i želja. Cilj je ovoga istraživanja objasniti utjecaj digitalnih influencera na promociju proizvoda u Hrvatskoj pomoću triju metoda – analize sadržaja influencera, intervjua s djelatnicom marketinga i fokus grupe koju čini sedam studentica.
Abstract (english)
Communication is the key to success for every business, which is why they have always found new ways to strategically get to their target audience. Nowadays, social media has also become a key factor in exchanging information between individuals, but also between businesses and their clients. The traditional ways of promotion, as well as Internet advertisements, don’t meet the needs of the customer, which is why businesses have turned to a more modern way of sending their messages - through influencers. Influencers have become a tool through which businesses can reach their customers, thus their wants and needs. The aim of this research is to explain the influence of digital influencers in promoting products in Croatia using three methods: analysing influencer content, an interview with a marketing employee, and a focus group.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:146:276763
Study programmeTitle: Public Relations and Media Studies
Study programme type: professional
Study level: undergraduate
Academic / professional title: stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) odnosa s javnošću (stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) odnosa s javnošću)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
RepositoryVERN' University Repository
Created on2019-10-24 11:21:10

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