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undergraduate thesis
Marketinško pozicioniranje hotela na primjeru hotela Sali – Dugi otok
Zagreb: VERN University of Applied Sciences, 2020. urn:nbn:hr:146:143905
Džeko, Jana
VERN University

Cite this document

Džeko, J. (2020). Marketinško pozicioniranje hotela na primjeru hotela Sali – Dugi otok (Undergraduate thesis). Zagreb: VERN University . Retrieved from https://urn.nsk.hr/urn:nbn:hr:146:143905

Džeko, Jana. "Marketinško pozicioniranje hotela na primjeru hotela Sali – Dugi otok." Undergraduate thesis, VERN University , 2020. https://urn.nsk.hr/urn:nbn:hr:146:143905

Džeko, Jana. "Marketinško pozicioniranje hotela na primjeru hotela Sali – Dugi otok." Undergraduate thesis, VERN University , 2020. https://urn.nsk.hr/urn:nbn:hr:146:143905

Džeko, J. (2020). 'Marketinško pozicioniranje hotela na primjeru hotela Sali – Dugi otok', Undergraduate thesis, VERN University , accessed 24 March 2025, https://urn.nsk.hr/urn:nbn:hr:146:143905

Džeko J. Marketinško pozicioniranje hotela na primjeru hotela Sali – Dugi otok [Undergraduate thesis]. Zagreb: VERN University ; 2020 [cited 2025 March 24] Available at: https://urn.nsk.hr/urn:nbn:hr:146:143905

J. Džeko, "Marketinško pozicioniranje hotela na primjeru hotela Sali – Dugi otok", Undergraduate thesis, VERN University , Zagreb, 2020. Available at: https://urn.nsk.hr/urn:nbn:hr:146:143905

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Metadata
TitleMarketinško pozicioniranje hotela na primjeru hotela Sali – Dugi otok
Title (english)Marketing positioning strategies for hotel Sali on Dugi otok
AuthorJana Džeko
MentorKristian Šustar (mentor)
GranterVERN University
Zagreb
Defense date and country2020-09-16, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Abstract
Tema ovog završnog rada odnosi se na marketinško pozicioniranje hotela Sali na Dugom otoku. Svrha rada bila je analiza trenutnog stanja u hotelu po pitanju marketinškog miksa, konkurentnosti, potrošača i trendova na tržištu kako bi se došlo do određenih zaključaka i kako bi se formirali strateški ciljevi i marketinške strategije koje će pomoći u zadržavanju postojećih i privlačenju novih potrošača. Temeljem provedenih analiza vidljive su brojne snage i prednosti kojima hotel raspolaže, isto kao i brojni nedostatci na kojima je potrebno raditi te prijetnje za koje se potrebno adekvatno pripremiti. U radu su navedene glavne aktivnosti koje bi se trebale poduzeti kako bi se postiglo željeno unaprjeđenje, ostvarili strateški ciljevi i povećala konkurentnost. Izvori za ovaj završni rad najvećim su dijelom autorovo vlastito iskustvo, s obzirom na dugogodišnje praćenje i poznavanje rada hotela, kao i osobni razgovori autora s vlasnikom uz pomoć proučavanja različite stručne literature i internetskih članaka.
Abstract (english)
The topic of this final thesis relates to The Marketing Positioning Strategies for Hotel Sali on Dugi otok. The purpose of the thesis was to analyze the current situation in the hotel in terms of marketing mix, competitiveness, consumers and market trends in order to reach certain conclusions and to form strategic goals and marketing strategies that will help retain existing and attract new consumers. Based on the conducted analyzes, numerous strengths and advantages of the hotel are visible, as well as numerous weaknesses that need to be worked on and threats for which it is necessary to adequately prepare. The thesis lists the main activities that should be undertaken in order to achieve the desired improvement, achieve strategic goals and increase competitiveness. The sources for this final thesis were mostly the author's own experience regarding to many years of monitoring and knowledge of the hotel's work, as well as author's personal interview with the owner of the hotel and also through the study of various scientific literature and online articles.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:146:143905
Study programmeTitle: Tourism; specializations in: Tourism Management, Hotel Management
Course: Hotel Management
Study programme type: professional
Study level: undergraduate
Academic / professional title: stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
RepositoryVERN' University Repository
Created on2021-02-14 20:30:04

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