Razvoj hotelskog brenda na primjeru Hilton Worldwide Grupacije

Ivoš, Rebeka

prikaz prve stranice dokumenta Razvoj hotelskog brenda na primjeru Hilton Worldwide Grupacije

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undergraduate thesis

Razvoj hotelskog brenda na primjeru Hilton Worldwide Grupacije

Zagreb: VERN University of Applied Sciences, 2018. urn:nbn:hr:146:441667

Ivoš, Rebeka

VERN University of Applied Sciences

Cite this document

APA 6th Edition

Ivoš, R. (2018). Razvoj hotelskog brenda na primjeru Hilton Worldwide Grupacije (Undergraduate thesis). Retrieved from https://urn.nsk.hr/urn:nbn:hr:146:441667

MLA 8th Edition

Ivoš, Rebeka. "Razvoj hotelskog brenda na primjeru Hilton Worldwide Grupacije." Undergraduate thesis, VERN University of Applied Sciences, 2018. https://urn.nsk.hr/urn:nbn:hr:146:441667

Chicago 17th Edition

Ivoš, Rebeka. "Razvoj hotelskog brenda na primjeru Hilton Worldwide Grupacije." Undergraduate thesis, VERN University of Applied Sciences, 2018. https://urn.nsk.hr/urn:nbn:hr:146:441667

Harvard

Ivoš, R. (2018). 'Razvoj hotelskog brenda na primjeru Hilton Worldwide Grupacije', Undergraduate thesis, VERN University of Applied Sciences, accessed 23 January 2021, https://urn.nsk.hr/urn:nbn:hr:146:441667

Vancouver

Ivoš R. Razvoj hotelskog brenda na primjeru Hilton Worldwide Grupacije [Undergraduate thesis]. Zagreb: VERN University of Applied Sciences; 2018 [cited 2021 January 23] Available at: https://urn.nsk.hr/urn:nbn:hr:146:441667

IEEE

R. Ivoš, "Razvoj hotelskog brenda na primjeru Hilton Worldwide Grupacije", Undergraduate thesis, VERN University of Applied Sciences, Zagreb, 2018. Available at: https://urn.nsk.hr/urn:nbn:hr:146:441667

Cite this item: https://urn.nsk.hr/urn:nbn:hr:146:441667

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Metadata

Title	Razvoj hotelskog brenda na primjeru Hilton Worldwide Grupacije
Title (english)	Development of a hotel brand; the example of the Hilton Worldwide Group
Author	Rebeka Ivoš
Mentor	Josipa Jutt Ferlan (mentor)
Granter	VERN University of Applied Sciences Zagreb
Defense date and country	2018-05-11, Croatia
Scientific / art field, discipline and subdiscipline	SOCIAL SCIENCES Economics
Abstract	Završni rad naslova Razvoj hotelskog brenda na primjeru Hilton Worldwide Grupacije analizira razvoj navedenog hotelskog brenda. Za analizu je odabrana Grupacija Hilton koja je jedna od najvećih grupacija u svijetu. Razlog zbog kojeg je izabrana tema hotela Hilton je to što je jedinstven primjer kako hoteli u današnje vrijeme napreduju i šire se kao neizostavni dio svake turističke ponude i destinacije. Svrha istraživanja u završnom radu je dati odgovore na pitanje na čemu hotelski lanac temelji vlastiti uspjeh. Cilj istraživanja je na temelju analize razvoja brenda odabrane hotelske grupacije, dati uvid u način na koji se uspješni hotelski brend danas razvija.
Abstract (english)	Final work entitled Development of a hotel brand; the example of the Hilton Worldwide Group analyzes the development of the abovementioned hotel brand. The subject of this analysis, the Hilton Worldwide Group, is one of the largest hotel groups in the world. The Hilton Hotel is chosen since it is a unique example of how contemporary hotels are developing as an indispensable part of every tourist offer and destination. The purpose of the research in the final paper is to scrutinize and explain the foundations on which the success of the hotel chain is based. The aim of the research is to provide an insight into how a successful hotel brand develops today based on the analysis of the development within the selected hotel group.
Keywords
Keywords (english)
Language	croatian
URN:NBN	urn:nbn:hr:146:441667
Study programme	Title: Tourism; specializations in: Tourism Management, Hotel Management Course: Tourism Management Study programme type: professional Study level: undergraduate Academic / professional title: stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resource	Text
File origin	Born digital
Access conditions	Access restricted to students and staff of home institution
Terms of use
Repository	VERN' University of Applied Sciences Repository
Created on	2018-05-24 11:04:09

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