This graduation thesis presents an analysis of strategic management of company Ivanović d.o.o. with the aim of encouraging local development. The main problem of research was the absence of a clear development strategy of an enterprise that has an impact on the local environment, but analysis of the results of the research found that the existing business strategy has a positive impact on the local environment and that the management of the company is aware of this and is doing further business improvement . The subject of the research was the strategic analysis of the company Ivanović d.o.o., which proved to be in accordance with the set goals, vision and mission of the business, and to systematically work on its implementation. The research was conducted by applying a deep interviews to a total of 6 respondents who are employed as a managerial staff in Ivanović Ltd. The results showed a positive image of the company's strategic management, which certainly has an impact on the local environment and, by providing a good example in the market, strives to build a brand that in the perception of consumers really care about their environment. The results obtained show that the company's business and strategic decisions affect the local environment, and by choosing business moves that impact can be positive, awareness of issues inside and outside the company is important. Accordingly, the results of the research have shown that the company in question can be a positive example of competition, and its business practice is recommended as an example for implementation in other markets, where further research on this topic is recommended.