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undergraduate thesis
Analiza medijskih napisa na internetskim portalima o HNK Hajduk Split š.d.d.
Zagreb: VERN University of Applied Sciences, 2019. urn:nbn:hr:146:743593
Šipić, Luka
VERN University

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Šipić, L. (2019). Analiza medijskih napisa na internetskim portalima o HNK Hajduk Split š.d.d. (Undergraduate thesis). Zagreb: VERN University . Retrieved from https://urn.nsk.hr/urn:nbn:hr:146:743593

Šipić, Luka. "Analiza medijskih napisa na internetskim portalima o HNK Hajduk Split š.d.d.." Undergraduate thesis, VERN University , 2019. https://urn.nsk.hr/urn:nbn:hr:146:743593

Šipić, Luka. "Analiza medijskih napisa na internetskim portalima o HNK Hajduk Split š.d.d.." Undergraduate thesis, VERN University , 2019. https://urn.nsk.hr/urn:nbn:hr:146:743593

Šipić, L. (2019). 'Analiza medijskih napisa na internetskim portalima o HNK Hajduk Split š.d.d.', Undergraduate thesis, VERN University , accessed 18 April 2024, https://urn.nsk.hr/urn:nbn:hr:146:743593

Šipić L. Analiza medijskih napisa na internetskim portalima o HNK Hajduk Split š.d.d. [Undergraduate thesis]. Zagreb: VERN University ; 2019 [cited 2024 April 18] Available at: https://urn.nsk.hr/urn:nbn:hr:146:743593

L. Šipić, "Analiza medijskih napisa na internetskim portalima o HNK Hajduk Split š.d.d.", Undergraduate thesis, VERN University , Zagreb, 2019. Available at: https://urn.nsk.hr/urn:nbn:hr:146:743593

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Metadata
TitleAnaliza medijskih napisa na internetskim portalima o HNK Hajduk Split š.d.d.
AuthorLuka Šipić
MentorStana Odak Krasić (mentor)
GranterVERN University
Zagreb
Defense date and country2019-10-10, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Information and Communication Sciences
Abstract
Nogomet je sastavni dio života mnogih, a da je najpopularniji sport govore i brojke koje iz godine u godinu rastu. Iako je moderni nogomet zahvatio svijet, pa su tako nekad najbolji europski nogometaši počeli odlaziti u Kinu i Ameriku za basnoslovne cifre, ipak postoje i oni klubovi koji njeguju tradiciju, emociju i pripadnost. Oni su ti koji prkose moćnicima i konglomeratima, a jedini koji ih u tome donekle sprječavaju su mediji koji su u službi istih tih moćnika. Odnosi s javnošću važan su dio sporta, kako za sportaše tako i za klubove. PR sektori u klubovima su iznimno važan segment uspješnosti kluba, ne samo sportskog već i reputacijskog. Stoga se u ovom radu istražuje i nastoji utvrditi koliko mediji utječu na sliku nekog kluba u javnosti i koliko o njima ovisi percepcija prosječnog navijača, ili nogometnog simpatizera, ali i na kraju kolika je uspješnost PR sektora.
Abstract (english)
Football is integral part of many lives, and growing numbers are the reason why people call it the most popular sport in the world. Modern football is spread all over the world, and one of the best European players started to go in the China and USA for enormous money, but there are always clubs who cares about tradition, emotion and loyalty. They are the ones who defy the power and the conglomerates, and the only ones who are trying to prevent them from doing that are the media, which is in the service of the same power. Public relations is an important part of sports, for both athletes and clubs. The PR sectors in clubs are an extremely important segment of club performance, not only sports but also reputation. Therefore, in this paper we tried to determine how much the media influences the image of a club in public and how much the perception of the average fan, or football fan, depends on them, and ultimately how successful the PR sector is.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:146:743593
Study programmeTitle: Public Relations and Media Studies
Study programme type: professional
Study level: undergraduate
Academic / professional title: stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) odnosa s javnošću (stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) odnosa s javnošću)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence In copyright icon
RepositoryVERN' University Repository
Created on2019-10-17 15:38:04

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