Prikaz rebrandinga na primjeru Vipneta u A1

Marković, Gabrijel

prikaz prve stranice dokumenta Prikaz rebrandinga na primjeru Vipneta u A1

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undergraduate thesis

Prikaz rebrandinga na primjeru Vipneta u A1

Zagreb: VERN University, 2019. urn:nbn:hr:146:684854

Marković, Gabrijel

VERN University

Cite this document

APA 6th Edition

Marković, G. (2019). Prikaz rebrandinga na primjeru Vipneta u A1 (Undergraduate thesis). Zagreb: VERN University . Retrieved from https://urn.nsk.hr/urn:nbn:hr:146:684854

MLA 8th Edition

Marković, Gabrijel. "Prikaz rebrandinga na primjeru Vipneta u A1." Undergraduate thesis, VERN University , 2019. https://urn.nsk.hr/urn:nbn:hr:146:684854

Chicago 17th Edition

Marković, Gabrijel. "Prikaz rebrandinga na primjeru Vipneta u A1." Undergraduate thesis, VERN University , 2019. https://urn.nsk.hr/urn:nbn:hr:146:684854

Harvard

Marković, G. (2019). 'Prikaz rebrandinga na primjeru Vipneta u A1', Undergraduate thesis, VERN University , accessed 19 April 2024, https://urn.nsk.hr/urn:nbn:hr:146:684854

Vancouver

Marković G. Prikaz rebrandinga na primjeru Vipneta u A1 [Undergraduate thesis]. Zagreb: VERN University ; 2019 [cited 2024 April 19] Available at: https://urn.nsk.hr/urn:nbn:hr:146:684854

IEEE

G. Marković, "Prikaz rebrandinga na primjeru Vipneta u A1", Undergraduate thesis, VERN University , Zagreb, 2019. Available at: https://urn.nsk.hr/urn:nbn:hr:146:684854

Cite this item: https://urn.nsk.hr/urn:nbn:hr:146:684854

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Metadata

Title	Prikaz rebrandinga na primjeru Vipneta u A1
Title (english)	The presentation of rebranding with the example of turning Vipnet into A1
Author	Gabrijel Marković
Mentor	Krunoslav Babogredac (mentor)
Granter	VERN University Zagreb
Defense date and country	2019-11-18, Croatia
Scientific / art field, discipline and subdiscipline	TECHNICAL SCIENCES Basic Technical Sciences
Abstract	Krajem 2018. godine Vipnet je promijenio ime u A1. Rebranding je posljedica odluke o promjeni upotrebe imena Vipnet u A1 u Republici Hrvatskoj, koji je dio A1 Telekom Austria Grupe vodećeg pružatelja digitalnih usluga i komunikacijskih rješenja na području centralne i istočne Europe. A1 Grupa posluje u 7 zemalja, čime je Vipnet ostvario mogućnost plasmana dobara i usluga na puno veće tržište od oko 24 milijuna korisnika. Ovaj proces rebrandinga je izuzetno zanimljiv u kontekstu odgovarajućih marketinških usluga i načina komunikacije koji su koristili u Vipnetu kako bi zadržali postojeće klijente i adekvatno ih pripremili na promjene u brendu i svim uslugama koje pružaju. Ovim radom prikazani su razlozi navedenog rebrandinga te marketinške aktivnosti koje su pratile postupak rebrandinga.
Abstract (english)	At the end of 2018, Vipnet changed its name to A1. This rebranding is a consequence of the decision of entering Vipnet in A1 in the Republic of Croatia, which then became part of the A1 Telekom Austria Group, which is a leading provider of digital services and communications solutions for the region of Central and Eastern Europe. A1 Group operates in 7 countries, giving Vipnet the opportunity to market goods and services to a much larger market of around 24 million users. This process is extremely interesting in the context of the appropriate marketing services and communication methods used at Vipnet to retain existing customers and adequately prepare them for changes in the brand and all the services they provide. This paper presents the reasons of the mentioned rebranding and the marketing activities which were used in the rebranding process.
Keywords
Keywords (english)
Language	croatian
URN:NBN	urn:nbn:hr:146:684854
Study programme	Title: Technical Management Study programme type: professional Study level: undergraduate Academic / professional title: stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) inženjer/inženjerka tehničkog menadžmenta (stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) inženjer/inženjerka tehničkog menadžmenta)
Type of resource	Text
File origin	Born digital
Access conditions	Access restricted to students and staff of home institution
Terms of use
Repository	VERN' University Repository
Created on	2019-11-22 14:23:25

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