INTERGRARNA MARKETINŠKA KOMUNIKACIJA "PODRAVKE"

Radošević, Melita

prikaz prve stranice dokumenta INTERGRARNA MARKETINŠKA KOMUNIKACIJA "PODRAVKE"

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undergraduate thesis

INTERGRARNA MARKETINŠKA KOMUNIKACIJA "PODRAVKE"

Vukovar: College of Applied Sciences "Lavoslav Ružička" in Vukovar, 2019. urn:nbn:hr:150:541328

Radošević, Melita

University of Applied Sciences "Lavoslav Ružička" in Vukovar
Business Department

Cite this document

APA 6th Edition

Radošević, M. (2019). INTERGRARNA MARKETINŠKA KOMUNIKACIJA "PODRAVKE" (Undergraduate thesis). Vukovar: University of Applied Sciences "Lavoslav Ružička" in Vukovar. Retrieved from https://urn.nsk.hr/urn:nbn:hr:150:541328

MLA 8th Edition

Radošević, Melita. "INTERGRARNA MARKETINŠKA KOMUNIKACIJA "PODRAVKE"." Undergraduate thesis, University of Applied Sciences "Lavoslav Ružička" in Vukovar, 2019. https://urn.nsk.hr/urn:nbn:hr:150:541328

Chicago 17th Edition

Harvard

Radošević, M. (2019). 'INTERGRARNA MARKETINŠKA KOMUNIKACIJA "PODRAVKE"', Undergraduate thesis, University of Applied Sciences "Lavoslav Ružička" in Vukovar, accessed 25 April 2024, https://urn.nsk.hr/urn:nbn:hr:150:541328

Vancouver

Radošević M. INTERGRARNA MARKETINŠKA KOMUNIKACIJA "PODRAVKE" [Undergraduate thesis]. Vukovar: University of Applied Sciences "Lavoslav Ružička" in Vukovar; 2019 [cited 2024 April 25] Available at: https://urn.nsk.hr/urn:nbn:hr:150:541328

IEEE

M. Radošević, "INTERGRARNA MARKETINŠKA KOMUNIKACIJA "PODRAVKE"", Undergraduate thesis, University of Applied Sciences "Lavoslav Ružička" in Vukovar, Vukovar, 2019. Available at: https://urn.nsk.hr/urn:nbn:hr:150:541328

Cite this item: https://urn.nsk.hr/urn:nbn:hr:150:541328

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Metadata

Title	INTERGRARNA MARKETINŠKA KOMUNIKACIJA "PODRAVKE"
Title (english)	INTEGRATED MARKETING COMMUNICATION "PODRAVKE"
Author	Melita Radošević
Mentor	Željka Borzan (mentor)
Committee member	Miljenko Šmit (predsjednik povjerenstva)
Committee member	Željka Borzan (član povjerenstva)
Committee member	Darija Ivanković (član povjerenstva)
Granter	University of Applied Sciences "Lavoslav Ružička" in Vukovar (Business Department) Vukovar
Defense date and country	2019-09-19, Croatia
Scientific / art field, discipline and subdiscipline	SOCIAL SCIENCES Economics
Abstract	Ovaj rad obrađuje kako marketing poduzeća Podravka d.d. utječe na nas kao kupce u odabiru raznih Podravkinih proizvoda, te zadovoljstva nas kupaca u njihovom korištenju. Predstavljeno je poduzeće Podravka, brandovi i proizvodi koji su nastali osluškujući potrebe potrošača kroz dugogodišnje iskustvo i usavršavanja. Obrađeni su konkurentski proizvodi i konkurencija te je napravljena SWOT analiza. Osim što se rad dotiče na koji način tj. pomoću kojih komunikacijskih kanala Podravka komunicira s potrošačima prikazani su i rezultati provedenog anketnog upitnika. Istraživanje je provedeno u razdoblju 10. – 30. lipnja 2019. godine na 307 ispitanika. Na osnovu podataka dobivenih osobnim istraživanjem i provedene ankete, o Podravkinim i konkurentskim proizvodima te promidžbi, izveden je zaključak završnog rada.
Abstract (english)	This paper addresses the influence of marketing activities performed by Podravka d.d. on the ways customers select specific products as well as their satisfaction levels. It introduces both the company and its brands and products created using years of experience and improvement and responding to the needs of customers. Competitive products and competition were analyzed and SWOT analysis was performed. The paper shows how Podravka communicates with consumers, ie. which communication channels it uses. Additionaly, it presents the survey results. The survey was conducted in the period from the 10th to the 30th of June, 2019 among 307 respondents. Based on the data obtained from personal research and the survey on products made by Podravka and competitive companies and promotions, the final conclusion was drawn.
Keywords
Keywords (english)
Language	croatian
URN:NBN	urn:nbn:hr:150:541328
Study programme	Title: Trade Study programme type: professional Study level: undergraduate Academic / professional title: stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resource	Text
File origin	Born digital
Access conditions	Access restricted to students and staff of home institution
Terms of use
Repository	Repository of University of Applied Sciences "Lavoslav Ružička" Vukovar
Created on	2019-09-30 07:59:57

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