prikaz prve stranice dokumenta MARKETING TURIZMA U REPUBLICI HRVATSKOJ
Access restricted to students and staff of home institution
undergraduate thesis
MARKETING TURIZMA U REPUBLICI HRVATSKOJ
Zagreb: Zagreb School of Business, 2017. urn:nbn:hr:180:826394
Beram, Borna
Zagreb School of Business

Cite this document

Beram, B. (2017). MARKETING TURIZMA U REPUBLICI HRVATSKOJ (Undergraduate thesis). Zagreb: Zagreb School of Business. Retrieved from https://urn.nsk.hr/urn:nbn:hr:180:826394

Beram, Borna. "MARKETING TURIZMA U REPUBLICI HRVATSKOJ." Undergraduate thesis, Zagreb School of Business, 2017. https://urn.nsk.hr/urn:nbn:hr:180:826394

Beram, Borna. "MARKETING TURIZMA U REPUBLICI HRVATSKOJ." Undergraduate thesis, Zagreb School of Business, 2017. https://urn.nsk.hr/urn:nbn:hr:180:826394

Beram, B. (2017). 'MARKETING TURIZMA U REPUBLICI HRVATSKOJ', Undergraduate thesis, Zagreb School of Business, accessed 18 April 2024, https://urn.nsk.hr/urn:nbn:hr:180:826394

Beram B. MARKETING TURIZMA U REPUBLICI HRVATSKOJ [Undergraduate thesis]. Zagreb: Zagreb School of Business; 2017 [cited 2024 April 18] Available at: https://urn.nsk.hr/urn:nbn:hr:180:826394

B. Beram, "MARKETING TURIZMA U REPUBLICI HRVATSKOJ", Undergraduate thesis, Zagreb School of Business, Zagreb, 2017. Available at: https://urn.nsk.hr/urn:nbn:hr:180:826394

Please login to the repository to save this object to your list.
Metadata
TitleMARKETING TURIZMA U REPUBLICI HRVATSKOJ
Title (english)Tourism marketing in Croatia
AuthorBorna Beram
MentorGoran Luburić (mentor)
Committee memberNeven Šipić (predsjednik povjerenstva)
Committee memberDorotea Milas (član povjerenstva)
GranterZagreb School of Business
Zagreb
Defense date and country2017-11-03, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Marketing
Abstract
Ovaj rad pisan je uz pomoć istraživanja raznih literatura usko vezanih za marketing, turizam i marketing u turizmu. Republika Hrvatska od svoje nezavisnosti pokušava izgraditi imidž i stvoriti brand koji bi bio prepoznatljiv u svijetu. Stvaranje imidža je trenutni glavni cilj za poboljšanje turizma i razvijanje svijesti potencijalnih potrošača, stoga se moramo koristiti marketingom i njegovim elementima kako bi postigli željene rezultate. Marketing se danas uvelike koristi u promociji turizma ili destinacija kako bi pospješio broj noćenja, turista i same prodaje turističkog proizvoda već određene destinacije. Glavni nosioci turističkog marketinga su Hrvatska turistička zajednica uz razne specijalizirane PR agencije. Preko njih se stvaraju, osmišljavaju i pokreću kampanje u svrhu promocije turizma Republike Hrvatske. Uz pomoć istraživanja tržišta, i provedenih kampanja na području Republike Hrvatske i raznih stranih država, dobili smo podatke koji su bili relevantni za pisanje ovog rada.
Abstract (english)
This paper was written by researching literature related to marketing, tourism and marketing in tourism. Ever since Croatia claimed independency, they have been working on creating an image and brand recognizable to the whole world. Creating the image is currently a top priority and a main goal for improvment of tourism and creating a brand awareness for potential customers. Therefore to achieve that goal we must use marketing and it's components. Marketing today is extensively used for promoting a certain location to improve a number of overnight stays, tourists visiting our location and generally to insure better sales of our product. Main marketing holders in Croatia are Hrvatska turistička zajednica along with other PR agencies. They are in charge of creating numerous campaings in terms of promoting the Croatian tourism. With the help of market research and campaings implemented in Croatia and a number of foreign countries, we came up with the information relevant to writing whis paper.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:180:826394
Study programmeTitle: Marketing management
Study programme type: professional
Study level: undergraduate
Academic / professional title: stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
RepositoryRepository ZSB
Created on2017-11-03 12:31:24

(©) Nacionalna i sveučilišna knjižnica u Zagrebu 2015. Sva prava pridržana. | Hrvatske bratske zajednice 4 p.p. 550, 10000 Zagreb, Hrvatska Tel. ++ 385 1 616-4040
OIB: 84838770814 | IBAN: HR66 2340 0091 1000 1008 1, Porezni broj (PDV identifikacijski broj) - VAT Number: HR84838770814
Prijava u repozitorij